Cause related marketing can affect consumer______, if consumers are sympathetic to
the cause and the brand and cause are seen as a good fit.a. individual ethics tastes
b. tastes
c. perceptions budget
d. budgets
e. buying patterns
In ascending order, Carroll’s four levels of social responsibility are
a. ethical, legal, economic, philanthropic.
b. economic, ethical philanthropic, legal.
c. economic, legal, ethical, philanthropic.
d. legal, ethical, economic, philanthropic.
e. ethical, legal, moral, economic.
The Dodd-Frank Wall Street Reform and Consumer Protection Act