Increased horizontal scope is attractive to firms because it offers opportunities by
reducing costs through exploiting possible economies of scope and by ________.
A)increasing the customer base
B)decreasing production costs
C)decreasing competition between similar business units
D)increasing revenues through synergies
Perfect competition is characterized by perfect information, no barriers to entry, and
________.
A)limited sellers
B)limited buyers
C)heterogeneous products
D)no monopolies
A grave danger to a firm’s current relationship with customers appears if ________.
A)new customer service training is implemented
B)competitors can imitate its differentiators
C)its products align too closely with the industry leader’s products