Many societies, such as the United States, have a tendency to expect women to pursue
________ goals and men to pursue ________ goals.
A) extended self; self-completion
B) communal; agentic
C) social class; self-congruence
D) androgynous; hierarchical
Wynona was impulsive. Her friends accused her of being calculating, but she thought of
herself as simply an analytical thinker. She wanted what she wanted and tomorrow
could take care of itself. Researchers would classify her as being a hedonic
variety-seeker. Which of the following time metaphors would best capture Wynona’s
perspective of time?
A) Time is a pressure cooker.
B) Time is a map.
C) Time is a feast.
D) Time is a mirror.
Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon
design. When she thought about her purchase, she found that she really had no
justification for buying the bowl other than it reminded her of the bowls her mother
used during evening meals when she was a young child in Hong Kong. Which of the
following types of relationships with a product best explains the reason for Lucy’s
purchase of the dragon bowl?
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) cohort attachment
________ is a physiological or psychological dependency on products or services.
A) Consumer terrorism
B) Consumer addiction
C) Consumerism
D) Materialism
The shoe company TOMS gives a pair of shoes to a needy child for every pair that it
sells. This is an example of a company which has integrated ________ into its business
model.
A) correction marketing
B) environmental marketing
C) corporate social responsibility
D) ethical marketing requirements
The cohort of consumers born between 1965 and 1985 has been labeled ________, or
“baby busters.”
A) Silent Generation
B) Generation X
C) Generation Y
D) Generation Z
Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its
“Put a Tiger in Your Tank” ad campaign. Which of the following conclusions formed
the rationale for the famous campaign?
A) Orange and black are two of the most powerful colors in the color spectrum.
B) The tiger supplies powerful animal symbolism and conveys vaguely sexual
undertones.
C) The size of the tiger enhances a male’s ego.
D) The playful nature of the tiger is appealing to female consumers.
An advertisement emphasizes that if a consumer uses a certain deodorant he or she will
not offend other people and will not cause problems in the workplace because of bad
body odor. What part of the Freudian system is this ad appealing to?
A) the id
B) the superego
C) the anti-ego
D) the ego
What do the “A, B, Cs” of the ABC model of attitudes stand for?
A) attitude, business, and consumption
B) affect, behavior, and cognition
C) assumptions, best practices, conditions
D) approval, behavior, context
Elements in television commercials have positive and negative effects. Which of the
following characteristics is most likely to have a positive effect?
A) extensive information about components, ingredients, or nutrition
B) an outdoor setting with the message as part of the setting
C) a large number of on-screen characters
D) demonstration of product in use
In a culture production system, the communications subsystem ________.
A) generates new symbols and products
B) selects and manages the distribution of new symbols and products
C) gives meaning to new products and provides a symbolic set of attributes
D) organizes the sharing of symbols
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator