A primary reason why most domestic firms are engaging in global operations is that
growth in demand for goods and services outside the U.S. is considerably higher than
inside.
Companies such as Wal-Mart are now monitoring not only the prices its vendors offer
for products, but also how those products are made in terms of environmental practices.
The social, cultural, demographic, environmental, political, governmental, legal,
technological, and competitive opportunities and threats that face a multinational
corporation are almost limitless.
The relative attention an organization will devote to meeting the claims of various
stakeholders is indicated in a good mission statement.