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The great virtue claimed for a pegged exchange rate is that it imposes monetary
discipline on a country and leads to low inflation.
a geocentric approach tends to weaken local responsiveness.
when a small change in price produces a large change in demand, demand is said to be
inelastic.
poor understanding of competitive conditions in the foreign market is a common
problem facing exporters.
the marketing mix is comprised of product attributes, distribution strategy,
communication strategy, and pricing strategy.
