B. determining each industry’s competitive advantage factors, calculating the ability of
the company to be successful on each competitive advantage factor, and obtaining
overall measures of the firm’s ability to achieve sustainable competitive advantage in
each of its industries based on the combined competitive advantage factor ratings.
C. selecting a set of industry attractiveness measures, weighting the importance of each
measure, rating each industry on each attractiveness measure, multiplying the industry
ratings by the assigned weight to obtain a weighted rating, adding the weighted ratings
for each industry to obtain an overall industry attractiveness score, and using the overall
industry attractiveness scores to interpret the attractiveness of all the industries, both
individually and as a group.
D. rating the attractiveness of each industry’s strategic and resource fits, summing the
attractiveness scores, and determining whether the overall scores for the industries as a
group are appealing or not.
E. identifying each industry’s average profitability, rating the difficulty of achieving
average profitability in each industry, and deciding whether the company’s prospects for
above-average profitability are attractive or unattractive, industry by industry.
Which of the following is NOT a frequently used strategic approach to set a company
apart from rivals and achieve a sustainable competitive advantage?
A. Striving to be the industry’s low-cost provider
B. Outcompeting rivals on the basis of differentiating features that will appeal to a
broad spectrum of buyers
C. Developing a best-cost provider strategy that gives customers more value for the