The ________ to resolving ethical dilemmas involves choosing the option that delivers
the most good for the most people (or protects the most people from a negative
outcome).
A) justice approach
B) utilitarian approach
C) individual rights approach
D) individual responsibilities approach
E) common good approach
A(n) ________ enables the buyer to use a larger company’s trade name and sell its
goods or services in a specific territory.
A) trademark
B) franchise
C) initial public offering
D) open source contract
E) network effect
MacyPools is a firm that distributes pool chemicals, pool equipment, and pool supplies.
The firm purchases the products from manufacturers, takes legal title to the goods, and
then resells it to companies and government agencies. MacyPools also sells its products
to small-business owners who then resell it to individuals for their own personal use.
MacyPools can be classified as ________.
A) brokers
B) drop shippers
C) merchant wholesalers
D) manufacturers’ representatives
E) a specialty store
Which of the following is a key difference between depreciation and amortization?
A) Amortization is applicable for long-term assets, whereas depreciation is applicable
for short-term assets.
B) Depreciation applies to tangible assets, whereas amortization applies to intangible
assets.
C) Amortization is calculated for liabilities, whereas depreciation is calculated for
assets.
D) Amortization is calculated for assets, whereas depreciation is calculated for
liabilities.
E) Depreciation is applicable for long-term assets, whereas amortization is applicable
for short-term assets.
________ is a measure of how closely a product conforms to predetermined standards
and customer expectations.
A) Productivity
B) Yield
C) Quality
D) Efficiency
E) Structure
Drobex Technologies is a manufacturer of electronic home appliances. The company
has operations in 17 countries. The company operates as an independent unit in each of
these countries and the head of operations in each unit makes decisions themselves.
Drobex is following a(n) ________ strategy.
A) transnational
B) global
C) multidomestic
D) franchising
E) integrated marketing
Push strategy differs from pull strategy because in push strategy a producer ________.
A) appeals directly to end customers
B) uses integrated marketing communications
C) focuses on wholesalers or retailers
D) uses reminder advertising
E) uses “bait and switch” advertising
From the perspective of companies, which of the following is a potential benefit of an
unstructured firm?
A) Companies are more certain that they will be able to get the talent they need.
B) Companies have a workforce with increased sense of loyalty.
C) Companies find it easier to groom replacement managers and executives.
D) Companies have clear built-in lines of accountability up and down the chain of
command.
E) Companies can ramp capacity up and down more quickly and with less trauma.
Which of the following is a characteristic of a matrix structure?
A) assigning employees to functional and project teams simultaneously
B) establishing a virtual structure
C) relying on multiple external partners
D) creating fully self-managed teams
E) using shared online workspaces to provide access to information and documents
In the secondary mortgage market, ________.
A) mortgage originators sell their loans to investors
B) deposits are collected to fund mortgages
C) non-banking companies issue prime loans
D) stocks are traded to fund mortgages
E) non-banking companies issue subprime loans
Which of the following is a valid observation of corporations?
A) A corporation cannot own property of its own.
B) All corporations should sell its stock to the public.
C) The owners of a corporation are called directors.
D) A corporation is distinct from the people running it.
E) A corporation must be owned by less than fifty people.
Advertising differs from direct marketing in that advertising ________.
A) often uses personally addressable media
B) doesn’t involve the purchase of time or space in other media
C) often excludes a direct response aspect
D) works to build lasting relationships with customers
E) involves personal sales contacts
Which of the following is a defining characteristic of manufacturers’ representatives?
A) They take ownership, but not physical possession, of the goods they handle.
B) They sell various noncompeting products to customers in a specific region.
C) They set up displays in retail outlets, stock inventory, and perform other services
such as marking prices on merchandise.
D) They sort, standardize, and divide bulk quantities into smaller packages.
E) They complete or customize solutions for customers.
Robert is the manager of a departmental store. Which of the following is an example of
a decisional role that he has to undertake?
A) communicating with the top management
B) training the new employees in the store
C) performing operational tasks in the store
D) motivating employees to serve customers better
E) setting the prices of the products in the store
E-Shopper is an online retailer of books, movies, music, games, electronics, toys,
apparel and general home items. The firm tracks the online activities of website visitors:
such as the links that their website visitors click on, the searches they make, and the
things that they interact with. Based on this information, they serve up ads based on
what the website visitor appears to be interested in. In this example, E-Shopper uses
which of the following promotional strategies?
A) behavioral targeting
B) bait and switch advertising
C) remarketing
D) comparative advertising
E) reminder advertising
SCORE is a resource partner of the ________.
A) Small Business Online Community
B) Minority Business Development Agency
C) Small Business Administration
D) United States Chamber of Commerce
E) Center for Emerging Technologies
Which of the following refers to a graphical representation of a brand?
A) brand equity
B) brand name
C) trademark
D) logo
E) prototype
Quick Bite is a hugely popular U.S. chain of drive-in fast food restaurants. After
assessing the current marketing situation, the firm opens a coffeehouse in Japan. The
coffeehouse has a classic style and relaxed atmosphere, which is completely different
from the firm’s Quick Bite outlets. In this example, the firm uses which of the following
marketing strategies?
A) market penetration
B) diversification
C) vertical integration
D) horizontal integration
E) decentralization
Goal-setting theory of motivation suggests that ________.
A) setting goals is unrelated to motivation in most employees
B) setting goals is an effective way to motivate employees
C) managers, not employees, need to set goals
D) collaborative goal setting can undermine managerial authority
E) employees should set their own goals without input from managers
A structure in which employees are assigned to both a functional group and a project
team simultaneously is called a(n) ________.
A) network structure
B) virtual structure
C) matrix structure
D) line structure
E) informal structure
Lothex Manufacturing is a firm that produces automobile accessories such as seat belts,
leather seats, and cushions. The company has a collective bargaining agreement with
the labor union and the contract has specified steps for punishing employees. The firm
has to give a warning to an employee for his or her first offence. The employer can
issue a suspension if the employee commits the mistake again and the employee is
terminated on committing the mistake for a third time. This is an example of ________.
A) employee mediation
B) progressive discipline
C) labor arbitration
D) grievance procedure
E) total quality management
Compare and contrast push strategy with pull strategy.
Compare and contrast co-branding and licensing.
What is economics? Compare and contrast between microeconomics and
macroeconomics.
Compare and contrast the legal systems that exist in different parts of the world.
Compare and contrast thrift banks and credit unions.
Discuss Maslow’s hierarchy of needs.
How do downsizing and outsourcing influence the number of small businesses?
Compare and contrast commissions with bonus.
Compare and contrast coupons with rebates.