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A retailer's location decision making process begins with an evaluation of supply and
demand densities.
Customer service standards vary throughout the world.
Value proposition is the difference between the benefits offered by one retailer versus
those of the competition.
Compare and contrast the four theories of retail evolution.
Explain why a retailer should be concerned with market segmentation and identifying a
target market. Define and discuss the three criteria that should be met to reach a target
market.
The management of the retail sales force plays a crucial role in the success or failure of
retail operations.
