C. the industry product is very important to the quality of the buyer end products or
services
D. it is concentrated or when a buyer group purchases large volumes relative to seller
sales
Which of these statements regarding the industry life cycle is correct?
A. Part of the power of the market life cycle is its ability to serve as a short-run
forecasting device.
B. Trends suggested by the market life cycle model are generally not reversible or
repeatable.
C. It points out the need to maintain a differentiation advantage and a low cost
advantage simultaneously.
D. It has important implications for company generic strategies, functional areas,
value-creating activities, and overall objectives.