When a buying center composed of assorted specialists is organized to gather
information and evaluate possible purchases in a high-risk situation, the strategy in use
is most likely ________.
A) new task
B) straight rebuy
C) modified rebuy
D) innovative rebuy
Which theory of attitudes assumes that people use observations of their own behavior to
determine what their attitudes are?
A) theory of cognitive dissonance
B) balance theory
C) social judgment theory
D) self-perception theory
Which of the following is an unpleasant psychological state?
A) density
B) arousal
C) crowding
D) expectancy
According to the theory of classical conditioning, ________ should be encouraged by
promoting unique attributes of a well-established brand.
A) stimulus generalization
B) the halo effect
C) stimulus discrimination
D) extinction
Some theorists have proposed a model that focuses on studying consumer goals as a
way to explore attitude formation. According to this model, what consumers believe
they have to do to attain their goals would also be part of any evaluation of attitudes.
Which of the following theories would be most closely linked to the statements above?
A) theory of reasoned action
B) theory of trying
C) theory of direct response
D) rejection theory
In the communications model, the element in which the message originates is the
________.
A) medium
B) source
C) message
D) consumer
A new Green Giant ad campaign relied on the ________ when it used a redesigned
package for Green Giant products that showed the Green Giant in a ‘sea of green.” It
was felt that the Green Giant products were now unified under a common design
banner.
A) principle of similarity
B) figure-ground principle
C) subliminal principle
D) closure principle
A billboard is positioned beside a busy highway. However, the merchant that has
purchased the billboard complains that no response is being generated by his
advertising message. Upon closer inspection, the billboard company determines that the
typeface used is too small to be effectively read by a motorist going 60+ mph on the
highway. Which of the following sensory thresholds would be most appropriate to
explain the failure of this advertisement to connect with motorists?
A) the intensity threshold
B) the differential threshold
C) the absolute threshold
D) the relative threshold
Experts who are knowledgeable in several fields are called ________.
A) market mavens
B) monomorphic
C) polymorphic
D) generalized
When consumers are unhappy with a product, they may use a ________ response,
which means they respond directly to the retailer for redress.
A) private
B) third-party
C) voice
D) public
________ refers to a person’s unique psychological makeup and how it consistently
influences the way a person responds to his or her environment.
A) Lifestyle
B) Belief system
C) Personality
D) Self-concept
________ buyers are people who purchase goods and services on behalf of companies
for use in the process of manufacturing, distribution, or resale.
A) Individual
B) Consumer
C) Global
D) Organizational
When a stimulus comes within the range of someone’s sensory receptors, ________
occurs.
A) just noticeable difference (j.n.d.)
B) retention
C) subliminal suggestion
D) exposure
Maria Gomez is thrilled to be in the United States. After spending her childhood years
in Mexico, she is looking forward to the freedom given to teenage girls in the United
States. “I can wear shorts, pantsuits, and even halter tops and no one will think badly of
me,” says Maria. Maria is in the process of ________.
A) maintenance
B) adaptation
C) resistance
D) segregation
Psychologists use the term homogamy to describe “assortative mating.” Which of the
following phrases is the best illustrationof homogamy?
A) Opposites attract.
B) Birds of a feather flock together.
C) Leave no stone unturned.
D) To the victor go the spoils.
The phenomenon called ________ refers to the creation of artificial divisions in a
society.
A) reference group affiliation
B) ascribed status
C) mass class
D) social stratification