E) socially responsible fund
Solitaire Jewelers of New York sells custom-made jewelry. Customers are involved in
the design process and can order one-of-a-kind jewels made of platinum, gold, and
silver, as well as precious (diamonds, rubies, sapphires, emeralds) and semi-precious
(tanzanite, etc.) gemstones. Every customer can order jewelry that is different from the
friends of previous and future customers, and made to match their tastes. Solitaire
Jewelers uses which of the following targeting strategies?
A) mass marketing
B) differentiated marketing
C) concentrated marketing
D) micromarketing