While working in a fast food outlet, Harold observed that most of the customers were
working in offices in the neighborhood. Sensing a profitable opportunity, he decided to
open a lunch catering business. He offered to deliver lunch directly to the offices so that
the businessmen would not have to interrupt their meetings to go somewhere for lunch.
In the context of the above scenario, which of the following was the reason for Harold
to start his own business?
a) To obtain fresh inventory
b) To take advantage of the latest technology to fill a void
c) To select a competitive environment
d) To have a free hand in selecting personnel
____ goods are are usually high-priced goods with trade names that are recognized for
the exclusive nature of their clientele.
a) Convenience
b) Shopping
c) Specialty
d) Seasonal
Which of the following is a strategy used by companies with a reputation for superior