On Flickr, shared photos represent the ________ which is the basis for the network.
A) tie strength
B) social object
C) node
D) graph
Which stakeholder group is LEAST likely targeted by an organization’s corporate social
responsibility efforts?
A) employees
B) consumers
C) environment
D) government
A story containing symbolic elements that express the shared emotions and ideals of a
culture is called a ________.
A) norm
B) ritual
C) myth
D) more
________ is the process by which the consumer surveys the environment for
appropriate data to make a reasonable decision.
A) Problem recognition
B) Evaluation of alternatives
C) Information search
D) Product choice
Of the following, a proponent of ________ would be most likely to argue that our
society emphasizes science and technology too much.
A) consumerism
B) positivism
C) modernism
D) interpretivism
The importance of weak ties in a social system is demonstrated by their ________.
A) bridging function
B) social contagion
C) momentum effect
D) diffusion of responsibility
When a sacred item or symbol is removed from its special place or is duplicated in
mass quantities, then it becomes profane as a result of ________.
A) sacralization
B) desacralization
C) defamation
D) objectification
Fred Johnson has worked hard all of his life to make a decent living for himself and his
family. However, in recent years he has become obsessed with a fear of being ruined,
either because of losing his job or losing all of his savings. According to clinical
psychologists, Fred Johnson’s fear of being ruined is equated to which of the following
phobias?
A) atephobia
B) harpaxophia
C) peniaphobia
D) aurophobia
The lack of marketing information about religion is most likely due to ________.
A) the small number of people who are influenced in the marketplace by religious
issues
B) the dollar value of the Christian market being very low
C) traditional bigotry toward religion
D) the subject being taboo among researchers
Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every
campground, motel, and hotel within miles of the city. This annual meeting is an
example of a gathering of a(n) ________.
A) normative clan
B) consumer tribe
C) maven network
D) aspirational group
When people are differentiated in terms of their aesthetic and intellectual preferences, a
________ concept is being applied.
A) cultural code designation
B) social cluster
C) taste culture
D) consumption constellation
Which of the following theorists is best known for arguing that an individual’s
relationship to the means of production determines his position in society?
A) Karl Marx
B) Max Weber
C) Horatio Alger
D) Thorstein Veblen
A store environment that has been made to resemble a living room where customers can
relax, hang out with friends, or even learn is referred to as a(n) ________.
A) marketscape
B) being space
C) mindscape
D) activity space
Product ________ occurs when the symbolic meanings of different products are related
to one another.
A) distinction
B) crystallization
C) complementarity
D) hierarchy
The term “big data” refers to the ________.
A) importance of database marketing
B) use of mainframe computers to model marketing problems
C) collection and analysis of extremely large datasets
D) implementation of new data mining technologies