Culture jamming is the term used to explain the plethora of culturally-relevant content
posted to social media sites.
If a social researcher wanted to investigate social status in a small city, her best choice
for a questionnaire would be one that included questions or observations on education,
area of residence, total family income per year, and ________.
A) occupation prestige level of the household head
B) membership groups of the primary income earners
C) ability to utilize electronic communication channels
D) ability to win friends and influence people
People across all cultures appear to favor physical features that are associated with
________.
A) intellect
B) wealth
C) youth
D) confidence
A digital native is someone who ________.
A) grew up in a “wired” and highly networked world
B) uses alternate reality games frequently
C) participates in database marketing
D) belongs to a consumption community
Consumers who have ________ are particularly good targets for marketing
communications that use fantasy appeals.
A) self-fulfilling prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves
Tracy loves shopping with her personal shopper, Carrie, at Nordstrom’s. Carrie is a
________.
A) market maven
B) opinion leader
C) surrogate consumer
D) fashionista
Kyle liked to think he could program anything digital. He created a new video game,
and a major industry firm wanted to buy it from him. He was bothered by their
insistence that he modify the game by including a popular product’s logo on the
clothing of his main character. In this example, Kyle is concerned about the practice of
________.
A) cultural jamming
B) advergaming
C) pretailing
D) plinking
The perception of time is different in different cultures. It would likely be most
accepted for employees to be paid by the hour in a culture with which of the following
perceptions of time?
A) river
B) map
C) pressure cooker
D) mirror
Within a knowledge structure, which of the following is the LEAST complex
knowledge unit?
A) meaning
B) proposition
C) schema
D) script
Social networks tend to be more successful if they create a sensation that participants
are in a tangible place. This is known as ________.
A) presence
B) social object
C) atmospherics
D) framing
Which of the following best supports the argument that tourism is a sacred experience?
A) Tourism rarely involves the binary opposition of work and leisure.
B) Tourism involves seeking authentic experiences that differ from daily, mundane
activities.
C) Tourism involves the four most important dimensions of culture.
D) Tourism provides opportunities for individuals to better understand their culture’s
crescive norms through interaction with other cultures.
Manuel still remembers the impact of his first college class in the United States. As a
new immigrant, he was sincere in his desire to learn about the American culture that he
had chosen to adopt. His college professor taught Manuel about the ways of the U.S.
culture. In doing so, the professor was acting as a(n) ________.
A) cohort
B) acculturation agent
C) guidance agent
D) ethnographer
Casinos make their interiors very plush and expensive looking, knowing that gamblers
who would be reluctant to make a $10 bet in average surroundings would gladly make
$100 wagers in luxurious surroundings. Which of the following best explains the
gamblers’ behavior?
A) Mental accounting emphasizes the extraneous characteristics of the choice
environment even if the results are not rational.
B) Most people are unaware of the true risk of making certain decisions and believe that
a larger wager has higher odds of winning.
C) The luxurious surroundings increase the probability of classical conditioning through
mere exposure, which results in behavior that is not rational.
D) The functional risk of gambling is decreased in luxurious surroundings, leading
gamblers to wager more.