Scenario: The French Government
The French Government has placed many restrictions upon the use of the English
language within their borders. They argue that the inflow of English movies, music, and
literature is responsible for the dilution of their rich culture.
According to Hofstede’s framework, organizations which have cultures that score high
on ________ tend to be more hierarchical, with power deriving from prestige, force,
and inheritance.
A) uncertainty avoidance
B) power distance
C) short-term orientation
D) femininity
Scenario: Chuck Praeger, Global Entrepreneur
Chuck Praeger has made a name for himself by selling high-quality golf equipment to
customers in Europe. He would like to expand his business into the Pacific Rim
countries and has therefore, begun making inquiries into potential distributors.
Chuck believes that his business has grown because of his personal involvement in
every step of the way. What advice do you offer Chuck as he continues to expand his
business in new Asian markets?
A) Contact distributors directly to avoid misunderstandings that can arise when using
third-party contacts.
B) Always stick to corporate settings when doing business to avoid misunderstandings
that can arise in less formal environments.