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A retailer has a cost per unit of $22 on a pair of pants and a selling price of $38. The
markup equals $22.
Local sales taxes can influence the outshopping behavior of consumers.
Two types of implied warranties are "warranties of merchantability" and "warranties of
fitness."
Financial performance objectives analyze the retailer's ability to provide a profit level
adequate to continue in business.
A retailer's webiste, which provides information on how to use their products in their
everyday lives, is an example of a technology enabler.
