strategy.
B. using export, licensing, or franchising strategies so as to minimize risk and capital
investment.
C. locating buyer-related activities in all countries where it sells its product.
D. dispersing its activities among various countries in a manner that lowers costs or else
helps achieve greater product differentiation and transferring competitively valuable
competencies and capabilities from its domestic operations to its operations in foreign
markets.
E. avoiding the use of strategies that entail coordinating its domestic strategic moves
with its strategic moves in the various foreign markets it enters.
A company attempting to be successful with a broad differentiation strategy has to:
A. study buyer needs and behavior carefully to learn what buyers consider important,
what they think has value, and what they are willing to pay for.
B. incorporate more differentiating features into its product/service than rivals.
C. concentrate its differentiating efforts on marketing and advertising (where almost all
differentiating features are created).
D. over-differentiate so that product quality, features, or service levels exceed the needs
of most buyers
E. concentrate on offering advanced features, whether or not they have value to the
customers, to create unique products