When a company engages in a “piggybacking strategy,” it is hoping that customers will
be able to discriminate between the company’s product and a competitor’s product.
Profane consumption involves consumer objects and events that are ordinary.
Consumer research shows that all things being equal, people are likely to choose a
brand that gives back to the community over one that does not.
Needs are created when the actual state of a customer declines.
Motivational research is based on the trait theory of personality.
Most customers who experience an environment that is both pleasant and arousing will
interpret it as an exciting environment.
Size, color, position, and novelty are all strategies for creating which of the following?
A) contrast
B) adaptation
C) vigilance
D) thresholds
________ are dimensions used to judge the merits of competing options.
A) Evoked sets
B) Evaluative criteria
C) Levels of abstraction
D) Category exemplars
Researchers agree that there are various levels of commitment to an attitude. The
highest level of involvement is ________.
A) internalization
B) identification
C) compliance
D) actualization
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority’s formal event. The stores were crowded, and none of her favorite shops carried
a dress that she liked in her size. After spending hours at the mall, Jenny gave up and
decided to order her dress online and just return it if it wasn’t exactly right. This story is
an example of how consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
The balance theory perspective involves relations among three elements (a triad).
Which of the following is one of the elements of the triad?
A) a person and his or her perceptions
B) the marketer and its strategy of image building
C) a person’s beliefs
D) subconscious motives
Roger was really angry when Coca-Cola attempted to switch from its older formula to
New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler,
attempted to hoard “old Coke,” and complained to the local grocery store manager. In
this example, which degree of commitment would be most closely associated with
Roger and his attitudes?
A) compliance
B) identification
C) information acquisition
D) internalization
George says that he sees everything as “black or white-no in between.” George would
most accurately be characterized as a(n) ________.
A) positivist
B) collectivist
C) interpretivist
D) consumerist
A Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are all items bought
and displayed as markers of social class. These products are ________.
A) social inhibitors
B) social parameters
C) status symbols
D) psychological blocks
Popular online matchmaking services such as match.com and eharmony.com offer to
create your “personality profile” and then hook you up with other members whose
profiles are similar. This approach focuses on the quantitative measurement of
________.
A) ego
B) id
C) personality traits
D) animism
Big data is generated from ________.
A) smartphone GPS signals
B) credit card transactions
C) social media posts
D) all of the above
Like end consumers, organizational buyers are influenced by both internal and external
stimuli. Which of the following is an example of an organizational buyer’s internal
stimuli?
A) the nature of the organization
B) the buyer’s willingness to take risks
C) the technological environment’s impact on the organization
D) the economic environment’s impact on the organization
In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
B) the one true source of information
C) the news
D) falsehoods
In a thought process called ________, we evaluate the effort we’ll need to make a
particular choice and then we tailor the amount of cognitive “effort” we expend to make
that choice.
A) utility processing
B) experiential processing
C) constructive processing
D) behavioral processing
The U.S. government estimates that approximately ________ of American adults are
overweight or obese.
A) 25 percent
B) 35 percent
C) 50 percent
D) 66 percent
Which of the following comes closest in characterizing the concept of hedonic
consumption?
A) Bill can’t get an advertising jingle out of his mind when he enters a store and sees
the product the jingle advertises.
B) Kim can never buy fashionable clothes without looking carefully at their
construction and then feeling the quality of the cloth with her fingers.
C) Marcus often buys products just to make his wife angry. He thinks that since she is
such a penny-pincher she ought to be punished. Buying unneeded items is how Marcus
punishes her frugality.
D) A new computer game rapidly replaced an older one because it had much faster
action.