___________.
A. 4 units; profits of $6
B. 2 units; profits of $2
C. 4 units; losses of $2
D. 2 units; losses of $6
Sanford Inc. currently competes in a duopoly. The market price is $10, and Sanfords
annual profit is $10 million. If Sanford were the only firm in the market, it could charge
the monopoly price of $25 per unit and earn $35 million annually for an indefinite
period of time. By charging $5 per unit for one year, Sanford could drive its rival out of
the market and maintain a monopoly position indefinitely. However, this strategy will
result in a $20 million loss since its marginal cost is $8 per unit.
a. What pricing strategy is the manager considering?
b. Ignoring legal considerations, is this pricing strategy profitable? Assume the interest
rate is 5 percent and, for simplicity, that any current period profits or losses occur
immediately (at the beginning of the year).