The rivalry among competing sellers tends to be less intense when:
A. industry conditions tempt competitors to use price cuts or other competitive weapons
to boost unit sales.
B. buyer demand is weak and many sellers have excess capacity and/or inventory.
C. industry rivals are not particularly aggressive or active in making fresh moves to
improve their market standing and business performance.
D. rivals have diverse strategies and objectives and are located in different countries.
E. rival sellers have weakly differentiated products.
Building organizational bridges with external allies is aided by:
A. appointing “relationship managers” and giving them responsibility for making
particular strategic partnerships or alliances generate the intended benefits.
B. agreeing with allies to meet frequently and make all decisions pertaining to the
alliance on the basis of mutual agreement and consensus.
C. getting each strategic ally to agree to appoint someone as head of the collaborative
effort and to give that person the authority to enforce tight coordination of joint
activities.
D. forming a 50-50 joint venture with each strategic partner, and then assigning people
to the joint venture that has the authority and responsibility to enforce tight
coordination.
E. entering into a written agreement detailing the roles and responsibilities of the
company and the ally/partner, setting forth the results that are expected, establishing
deadlines for achieving these results, and designating the people who are to be
responsible for making the collaborative effort work successfully.