An advantage of the use of a wireless scanner in conjunction with a radio frequency
identification tag (RFID) over a Universal Product Code (UPC) is its _____.
a. ability to scan a package without lifting it
b. tie-in to speech recognition
c. lower hardware costs
d. lower software costs
An advantage to a retailer’s using retailer-generated credit cards is _____.
a. no bad debt
b. low retailer startup costs
c. the development of store loyalty
d. rapid cash flow
A characteristic of a commercial cue is _____.
a. high marketer control
b. high levels of believability
c. high levels of word-of-mouth communication
d. high levels of customer involvement
Which of the following illustrates reverse logistics?
a. a wholesaler implementing direct store distribution for a retailer
b. a manufacturer implementing vendor-managed inventory for a retailer
c. a wholesaler shipping a replacement part directly to a final consumer
d. a retailer handling a product recall for a manufacturer
The most objectionable characteristic of a potential site for a new laundromat would be
_____.
a. high renovation and plumbing expenses
b. a lease term of less than three years
c. rental terms of 10 percent above market
d. moderate pedestrian traffic levels
Which of these is a successful European store type that has not done well in the United
States?
a. warehouse store
b. convenience store
c. superstore
d. hypermarket
A retailer seeking a stable economic environment should seek a trading area with a
_____.
a. large military base
b. diversified economic base
c. large government facility
d. booming economy
A retailer with a relatively large trading area and higher than average profitability is
most likely to have which type of store location?
a. saturated
b. understored
c. overstored
d. oversaturated
The food-oriented retailer with the greatest width of assortment is the _____.
a. conventional supermarket
b. food-based superstore
c. combination store
d. warehouse store
The distinct competency of a retailer relative to its competitors is referred to as _____.
a. economies of scale
b. its cost advantage
c. a focused strategy
d. its competitive advantage
A shopper profile should ideally contain _____.
a. data developed from observational-based studies
b. only demographic data
c. only lifestyle data
d. both demographic and lifestyle data
A retailer selling products that are potentially dangerous due to misuse or manufacturer
defects should get _____ insurance.
a. property damage
b. public liability
c. product liability
d. workers’ compensation
Which psychological factor is particularly important to consumers seeking social
status?
a. personality
b. class consciousness
c. perceived risk
d. culture
Respondent bias is minimized in which data collection technique?
a. mail survey
b. simulation
c. experimentation
d. observation
Prototype stores allow each outlet to utilize standardized operating procedures, reduce
construction costs, and reinforce a consistent chain image.
The simplest form of retail organization is most likely to be found in independents.
A retailer places impulse goods in high-traffic locations and specific-intent goods in
low-traffic locations in a market-segment product grouping.
Efficient consumer response (ECR) incorporates quick response (QR) inventory
planning, electronic data interchange (EDI), and logistics planning.
Insurance companies can often reduce accident rates through a safety audit of a
retailer’s warehouse.
Extensive coverage means high reach and high frequency.
While a regional shopping center predominately sells shopping goods, a neighborhood
shopping center concentrates on the sale of convenience goods.
In a vertical cooperative advertising agreement, two or more retailers share an
advertisement.
Media charges are generally lower for manufacturers than for retailers.
Examples of the use of observation are traffic counts and mystery shoppers.