1) Compared to large firms, innovators at SMEs have limited ability to personally profit
from their innovations because property rights usually belong to the corporation.
2) Discuss direct exporting, licensing, and franchising as strategies for entering a
foreign market. Explain each, and detail strengths and weaknesses.
3) In a broad sense, every supply chain is a strategic alliance involving a variety of
players, each of which is a profit-maximizing, stand-alone firm.
4) Reactive firms actively participate in regional, national, and international policy and
standards discussions.
5) Franchising is a type of internationalizing business model.
6) The term “HRM” indicates that people are key resources of the firm to be actively
managed and developed.
7) Elaborate on Michael Porters diamond theory.
8) Elaborate on the external governance mechanisms.
9) List a few dos and donts to avoid blunders in international marketing.