B. increase domestic firms profits only when demand is high.
C. increase domestic firms profits only when demand is low.
D. have no impact on domestic firms profits when demand for domestic goods is high.
Consider an incumbent that is a monopoly currently earning $2 million annually. Given
the declining costs of raw materials, the incumbent believes a new firm may enter the
market. If successful, a new entrant would reduce the incumbents profits to $1.2 million
annually. To keep potential entrants out of the market, the incumbent lowers its price to
the point where it is earning $1.6 million annually for the indefinite future. If the
interest rate is 10 percent, does it make sense for the incumbent to limit price to prevent
entry?
A. No, since $4 million > $400,000.
B. Yes, since $4 million > $400,000.
C. No, since $2 million > $200,000.
D. Yes, since $2 million > $200,000.
Clark Industries currently spends 5 percent of its sales on advertising. Suppose that the
elasticity of advertising for Clark is 0.25. Determine the optimal profit margin over
price (P – MC)/P.
A. 15 percent.
B. 20 percent.