Cause marketing is the same as social marketing.
The modern era of consumerism began in 1962.
Episodic memories are likely to become part of a person’s long-term memory.
Consumers who are more satisfied with their bodies are more frequent users of such
“preening” products as hair conditioners, blow dryers, cologne, facial bronzer, tooth
polish, and pumice soap.
Novelty in the form of interruption intensifies our experiences, increasing our
enjoyment of pleasant stimuli and amplifying our dislike of unpleasant stimuli.
Olga decided to buy a product at her grocery store because of a ‘surprise special.” This
is an illustration of the affective decision-making style.
Shopaholics suffer from compulsive consumption.
Drive theory struggles to explain why people may delay gratification of a want.
By 2050, immigrants will constitute more than 50 percent of the American population.
The researcher and theorist most associated with instrumental conditioning is
________.
A) Pavlov
B) Skinner
C) Keller
D) Werner
Men are more likely to use a woman’s body shape as a sexual cue. One explanation of
this phenomenon is that feminine curves provide evidence of ________.
A) compatibility
B) reproductive potential
C) intellectual capacity
D) sociability
Consumers use a set of products called a(n) ________ to define, communicate, and
perform social roles.
A) brand prominence group
B) consumption constellation
C) restricted code
D) elaborated code
________ consumption occurs with objects and events that are considered to be
ordinary and everyday.
A) Profane
B) Sacred
C) Objectified
D) Ritualized
The capacity to alter the actions of others is referred to as ________ power.
A) publicity
B) social
C) second-order
D) behavioral
Researchers have added to the original Fishbein multiattribute model. The name of this
extended-Fishbein model is the ________.
A) linked Fishbein model
B) theory of reasoned action
C) Phillips approach
D) subjective norm model
A ________ rule means that a product with a low standing on one attribute cannot make
up for this position by being better on another attribute.
A) noncompensatory decision
B) lexicographic
C) compensatory decision
D) conjunctive
Though the Organization for Economic Cooperation and Development (OECD) outlaws
bribery in business practices, it is still common in ________.
A) Japan
B) Mexico
C) Germany
D) all of the above
Grooming rituals express two kinds of binary opposition: private/public and ________.
A) work/leisure
B) self/others
C) pride/modesty
D) innocence/experience
The ________ assumes that people link very specific product attributes to terminal
values.
A) knowledge structure theory
B) means-end chain model
C) diffusion of innovation
D) cultural production system model
Which of the following most accurately reflects the current thinking about the use of
subliminal perception in marketing promotion and advertising?
A) Subliminal messages are below the threshold of perception, so they cannot be
utilized in marketing.
B) Subliminal ads can be effective, but customers do not like them; therefore, marketers
avoid them.
C) There is some evidence that subliminal perception can have limited effects, but the
effects are not specific enough to make subliminal messages effective in advertising.
D) It comes down to a matter of attention. If a viewer will pay enough attention to a
subliminal message, then it can have specific effects.
Which of the following distinguishes Asian Americans from other subcultures in the
United States?
A) Asian Americans constitute the largest subculture in the United States.
B) Asian Americans are the best educated of any ethnic subculture in the United States.
C) Asian Americans have the distinction of having a common language that acts as a
unifying cultural agent.
D) Asian American households are larger than most other ethnic households in
America.
The theory of cognitive dissonance is based on the ________.
A) knowledge function
B) principle of cognitive consistency
C) principle of cognitive-affect conflict
D) self-identification function
Define the self-concept and discuss the dimensions that can be used to describe the
attributes of the self-concept.
Describe the difference between an enacted norm and a crescive norm. Indicate forms
that the crescive norm may take.
Why is demand for green products on the decline?
Retail stores put a number of items in the aisles leading to the checkout station. These
are placed there to remind customers of things they may have overlooked, or to show
products that customers may not have thought of buying until they are seen. Retailers
know that some items are purchased on impulse. In other words, the customer simply
sees a product and purchases it. Create a fourth hierarchy of effects that would combine
the three components of the ABC model when a product is selected on impulse.
Compare and contrast the paradigms of positivism and interpretivism. Be specific in
your comments and explanations.
As a personal selection factor, adaptation is seen as the degree to which consumers
continue to notice a stimulus over time. Five factors can lead to adaptation. List and
briefly describe the connection with adaptation.
What is an evoked set? What is a consideration set? Create examples to illustrate the
terms.
Explain what is meant by a family identity. Then give two examples of how a family
identity may be constructed.