What is a competitive edge?
a) A particular characteristic that makes one firm more attractive to customers than
other firms
b) A concept that two or more people, working together in a coordinated way, can
accomplish more than the sum of their independent efforts
c) An organized effort to gather information about markets or customers
d) An assessment of the strengths and weaknesses of current and potential competitors
Which of the following is true of assessment of the quality of a product?
a) It depends on the expectations of the producer.
b) It is relative.
c) It is independent of the expectations of the customer.
d) It can always be measured objectively.
What is a business’s obligation to follow desirable courses of action in terms of society’s
values and objectives called?
a) Collectivism