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The number of units of one currency that must be exchanged for a unit of the second
currency is known as the exchange rate between the currencies.
One of the most significant changes that the social communication model has brought
to marketing is that companies now have far less control of their messages.
Motivation is a deeply personal phenomenon.
Most trading in the bond market occurs over the counter and takes place outside
organized exchanges.
Capital includes land and minerals that a business needs in order to produce goods and
services.
An advisory board is a form of "group mentoring" in which you assemble a team of
people with subject-area expertise or vital contacts to help review plans and decisions.
Middle managers establish the structure for an organization as a whole.
The Hawthorne studies were simpler and less influential than suggested by the
Hawthorne effect.
Forces resulting from the practical application of science to a company's products and
processes would best describe its social environment.
Employees working in a firm with divisional structure have to get used to reporting to
two bosses at the same time.
All U.S. companies are bound by the Foreign Corrupt Practices Act.
Services that must be consumed at the same time they are produced are known as
perishable services.
Capital items are less expensive than expense items.
An underwriter is a specialized type of bank that buys the shares from the company
preparing an IPO and sells them to investors.
Net income refers to profit earned or loss incurred by a firm.
R&D fuels new ideas and designs for the company's products and services that allow it
to meet customer needs in competitive markets.
The social communication model is limited to the consumer sector.
According to the job characteristics model, experienced meaningfulness of the work is
________.
A) a measure of how much employees care about the jobs they are doing
B) the sense each employee has that his or her efforts contribute to the outcome
C) an employees' intention to stay in the company
D) an employees' support of the company and its mission
E) employees' awareness of the real-life results of their efforts
________ refer to short-term debt securities issued by the federal government.
A) Municipal bonds
B) Treasury bills
C) TIPS
D) Treasury notes
E) Treasury bonds
Norbon Securities is a financial intermediary. The firm facilitates the sale of mutual
funds and charges commission when selling mutual funds to investors. This
commission is referred to as ________.
A) bill
B) index
C) load
D) yield
E) coupon
Carrey works as a bank teller who handles deposits and disbursement. In an attempt to
improve her motivation, Carrie's manager asks her to distribute traveler's checks and
sell certificates of deposit as well. Though the additional tasks are no more challenging
than what Carrey has been doing, they give her more to do. This is an example of
________.
A) job rotation
B) cross-training
C) job enlargement
D) benchmarking
E) centralization
In a(n) ________, two companies create a new, third entity that then purchases the two
original companies.
A) limited partnership
B) consolidation
C) acquisition
D) joint venture
E) strategic alliance
________ is an arrangement in which a financial institution makes money available for
use at any time after the loan has been approved.
A) Leasing agreement
B) Credit card
C) Secured loan
D) Line of credit
E) Commercial paper
A company keeps $150,000 cash reserve to meet day-to-day expenses. The cash reserve
is centralized and various branches can access money from the reserve to meet
every-day expenses. This cash reserve is part of the company's ________ account.
A) trade credit
B) project budget
C) fixed budget
D) working capital
E) capital budget
________ refers to shares of ownership without voting rights but with defined
dividends.
A) Treasury bond
B) Preferred stock
C) Derivative
D) Equity stock
E) Common stock
The government agency that has the authority to impose penalties against advertisers
who violate federal standards for truthful advertising is the ________.
A) Federal Communications Commission
B) Consumer Product Safety Commission
C) Federal Trade Commission
D) Federal Advertising Administration
E) Federal Regulatory Commission
Encouraging the repetition of a particular behavior by not offering unpleasant
consequences for the behavior is called ________.
A) negative reinforcement
B) cognitive restructuring
C) transactional analysis
D) positive reinforcement
E) cross-training
Which of the following is TRUE about concentrated marketing?
A) It ignores differences among buyers.
B) It has the advantages of simplicity and economies of scale.
C) It allows a firm to focus all its time and resources on a single type of customer.
D) It refers to firms that use a different marketing mix for each marketing segment.
E) It refers to firms that use the same marketing mix for the entire market.
Which of the following theorists developed the three-needs theory of motivation that
highlights needs for power, affiliation, and achievement?
A) Douglas McGregor
B) Abraham Maslow
C) David McClelland
D) Frederick W. Taylor
E) Frederick Herzberg
Marks, Inc., a company that manufactures carbonated soft drinks called Quick Drinks,
classifies its target market based on the occasions that prompt customers to buy Quick
Drinks, their frequency of purchasing the drinks, and their preference for the Quick
Drinks brand. This data enables the firm to better market its products. In this example,
Marks, Inc. uses which of the following targeting strategies?
A) geographic segmentation
B) demographic segmentation
C) behavioral segmentation
D) horizontal integration
E) cause-related marketing
Products such as cosmetics are often sold together. The price offered for a set of
products is usually lower than the overall price of individual units. This practice refers
to ________.
A) freemium pricing
B) discounting
C) bundling
D) balanced pricing
E) dynamic pricing
________ helped fuel the housing bubble by expanding the secondary market for
subprime loans.
A) Collateralization
B) Privatization
C) Securitization
D) Mortgaging
E) Amortization
Compare and contrast craft unions and industrial unions.
Compare and contrast quality control and quality assurance.
Compare and contrast business partners with mentors and advisory boards as sources of
advice and support for entrepreneurs?
Compare and contrast strategic alliances with joint ventures.
Compare and contrast a master limited partnership and a limited liability partnership.
