People buy products for ________.
A) what they do
B) what they mean
C) the role the product plays in the consumer’s life
D) all of the above
Through the process of ________, people try to “manage” what others think of them by
strategically choosing clothing and other products.
A) impression management
B) self-extension
C) self-esteem
D) social comparison
One of the goals of marketing to Gen Yers has been to allow them to remain free of the
restraints of wires and cords but still be connected to any media at any time. The
lifestyle created by this approach is referred to as ________.
A) identity renaissance
B) cosplay
C) distinct-styling
D) connexity
Families have alternatives in purchasing. In a(n) ________ purchase decision, the group
agrees on the desired purchase, differing only in terms of how it will be achieved.
A) accommodative
B) consensual
C) contemplative
D) authoritarian
________ are wealthy individuals who are likely to suffer from status anxiety, trying to
display symbols of their success to make up for an internal lack of assurance about the
“correct” way to behave.
A) Old money consumers
B) The working wealthy
C) The nouveau riche
D) Typical millionaires
Myths serve four interrelated functions in a culture. All of the following are among
those functions EXCEPT the ________ function.
A) cosmological
B) sociological
C) psychological
D) anthropological
The ________ threshold refers to the ability of a sensory system to detect changes
between two stimuli.
A) absolute
B) differential
C) intensity
D) relative
A number of specific decision roles are played when a collective decision must be
made. The person who brings up the idea or need is the ________.
A) initiator
B) gatekeeper
C) influencer
D) buyer
L. L. Bean products are known to be rugged, outdoorsy, tough, athletic, and
dependable. Because the company has worked very hard to establish these thoughts in
the minds of consumers and has spent large sums of money to make sure that their
products maintain the favorable L. L. Bean reputation, L. L. Bean has achieved brand
________ with its products.
A) dynamics
B) animism
C) parity
D) equity
Shoppers on Amazon.com can search for products using words like “must read” and
“girl power.” These categorizations are based on a ________.
A) folksonomy
B) taxonomy
C) genre
D) milieu
Researchers measure ________ on dimensions that include “feel-age” and “look-age.”
A) chronological age
B) perceived age
C) age cohort
D) social age