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Although most retailers have frequent shopper card programs, few retailers utilize the
economic information they have access to.
Lowering the lighting levels in a fashion department can actually discourage sales,
because the low lighting may suggest a discount-store image.
It is just as bad to have too much inventory on hand as it is to have too little.
A trade discount of 'list less 40-20-10,' assuming that the list price is $500, would result
in the retailer paying $240.00 for the item.
The first and most visible element in a comprehensive visual communications program
is the retailer's identity, composed of the store name, logo, and supporting visual
elements.
The easy access location of gift shops in hotels and airline terminals allows retailers in
these locations to charge higher prices.
