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Which of the following best describes the current perception of geographical features
such as mountains in the context of economic growth in Europe?
A. They provide natural protection from potentially hostile neighbors.
B. They are impediments to efficient trade and communication.
C. They are natural landmarks that symbolize national treasure.
D. They are fortuitous blessings that provide a wealth of natural resources.
E. They are symbols of national heritage and history.
Answer:
Which of the following is considered to be one of the extraneous variables that affect
the rate of diffusion of an object?
A. The absolute marginal value of the innovation relative to the old
B. The actual attributes of the innovation
C. The climatic conditions of the region in which the market is located
D. The method used to communicate the idea
E. The degree of actual novelty of the innovation
Answer:
During the Asian financial crisis, the leading financial powers seemingly either declined
to take part in the rescue operations, as the United States did in Thailand, or proposed
unattainable solutions. The result was the creation of _____.
A. SADC
B. NAFTA
C. ASEAN+3
D. CEFTA
E. COMESA
Answer:
Which of the following key provisions of NAFTA restricts Japan from assembling autos
in Mexico and avoiding U.S. or Canadian tariffs and quotas, unless the auto had a
specific percentage of Mexican (i.e., North American) content?
A. Services
B. Standards
C. Rules of origin
D. Uniform customs procedures
E. Government procurement
Answer:
Which of the following is true about tactical planning?
A. It is designed to address questions that relate to advertising and marketing.
B. It specifically deals with a company's products, capital, and research at a global
level.
C. It is conducted at the highest levels of management.
D. It excludes plans that are made at the local level.
E. It is most commonly referred to as corporate planning.
Answer:
In the context of media planning and analysis, billboards are especially useful in
countries:
A. with high income levels.
B. where the laws governing the Internet are very complicated.
C. with high illiteracy rates.
D. where sales promotions are ineffective.
E. where people prefer buying in small quantities.
Answer:
At which phase of the international planning process would a marketing manager
conduct situation analysis and make decisions involving objectives and goals, budgets,
and action programs?
A. Adapting the marketing mix to target markets
B. Developing the marketing plan
C. Matching company and country needs
D. Implementation and control
E. Defining company objectives and resources
Answer:
When does an expropriated investment become a government-run entity?
A. On democratization
B. On deportation
C. On nationalization
D. On prioritization
E. On socialization
Answer:
Which of the following statements is true about MDCs (more-developed countries)?
A. These countries are just entering world trade.
B. Majority of their populations stay in rural areas.
C. These countries have high per capita incomes.
D. These countries have little world trade involvement.
E. These countries have mainly agrarian economies.
Answer:
Monarchy, like _____, is a form of government ruled by one.
A. aristocracy
B. dictatorship
C. democracy
D. monopoly
E. oligarchy
Answer:
With respect to global marketing management, the argument for market segmentation in
the 1980s was framed as _____.
A. globalization versus localization
B. standardization versus adaptation
C. adaptation versus one-to-one marketing
D. globalization versus one-to-one marketing
E. standardization versus localization
Answer:
The true consumer market in China is probably limited to no more than _____ percent
of those who live in the more affluent cities.
A. 9
B. 15
C. 25
D. 33
E. 48
Answer:
The use of countertrade in international trade:
A. allows trade with countries short of hard currency.
B. reduces a firm's competitive advantage.
C. increases the tax liabilities of trading firms.
D. leads to a loss of revenue.
E. is considered unethical.
Answer:
A (n) _____ of nations is a voluntary organization providing for the loosest possible
relationship that can be classified as economic integration.
A. autarchy
B. monocracy
C. commonwealth
D. proprietary colony
E. trade association
Answer:
Which of the following political actions is most likely to favor international marketing?
A. Placing trade embargo on Cuba owing to widespread political instability in the
country
B. The U.S. government placing a trade ban on Libya owing to rampant terrorism
C. Paraguay imposing low tariffs and tax rates on manufacturing industries
D. Tariff hike for imports established by China
E. The U.S. government coupling human rights issues with foreign trade policy
Answer:
In most cases, the reason why products cost relatively little in one country and cost
more in another is:
A. the profiteering measures taken by exporting companies.
B. the consistency in perception of quality in all countries.
C. the inelastic demand of most consumer goods.
D. the requirement that all export goods must use set skimmed price.
E. the higher costs of exporting.
Answer:
For _____ to be levied on a product, it must be shown that prices are lower in the
importing country than in the exporting country and that producers in the importing
country are being directly harmed by the dumping of the product.
A. countertrade duties
B. domestic protection duties
C. countervailing duties
D. foreign practice duties
E. import restriction duties
Answer:
Which of the following is a characteristic feature of privatization of state-owned
enterprises?
A. It normally has a negative effect on economic growth.
B. It blocks investment of capital in strategic areas.
C. It often leads to modernization.
D. It results in a draining of the future national resources.
E. It brings about a political shift in the country.
Answer:
Nations with complementary economic bases are least likely to:
A. develop a distinctive monetary system.
B. allow individual differences to be outweighed by the total benefit of economic
integration.
C. experience internal economic development.
D. achieve enlargement of market opportunities through preferential tariff treatment.
E. encounter frictions in the development and operation of a common market unit.
Answer:
The United States is now Japan's most important trading partner, even ahead of China.
Answer:
Which of the following is true of the decision-making process with respect to the
American and Japanese negotiators?
A. The Western sequential approach and the Eastern holistic approach are found to mix
well.
B. Americans often make unnecessary concessions right before agreements are
announced by the Japanese.
C. All issues are discussed at once by the Americans, in no apparent order, and
concessions are made on all issues at the end of the discussion.
D. American managers find it easy to measure the progress of negotiations with their
Japanese counterparts.
E. When negotiating with the Japanese, Americans find that the progress of negotiations
is closely linked to the number of issues resolved.
Answer:
Sales promotions are short-term efforts directed to the consumer or retailer to achieve
specific objectives such as:
A. consumer product trial or immediate purchase.
B. reducing promotional expenses.
C. discouraging stores to stock a product.
D. eliminating the need for retail point-of-purchase displays.
E. long-term performance of a product.
Answer:
An agreement signed willingly between the importing country and the exporting
country for a restriction on the volume of exports is called a:
A. monetary barrier.
B. tariff restraint.
C. voluntary export restraint.
D. special interests' privilege.
E. balance-of-payments statement.
Answer:
An underpinning of all commerce is _____knowledge of where goods and services
exist and where they are needed.
A. sustainable development
B. expropriation
C. immigration
D. effective communications
E. political stability
Answer:
_____ is an intense feeling of state pride and unity, an awakening of a country's people
to pride in their country.
A. Nepotism
B. Absolutism
C. Fascism
D. Nationalism
E. Polarism
Answer:
Of the seven steps involved in international advertising, _____ almost always
represents the most daunting task for international marketing managers.
A. developing messages
B. selecting effective media
C. executing the campaign
D. composing and securing a budget
E. specifying the goals of the communication
Answer:
In _____, a company has an ongoing relationship with a bank that routinely buys its
short-term accounts receivable at a discount.
A. forfaiting
B. factoring
C. a barter transaction
D. a cash-in-advance transaction
E. an open accounts transaction
Answer:
In the context of foreign market entry, a _____ is a business relationship established by
two or more companies to cooperate out of mutual need and to share risk in achieving a
common objective without forming a separate legal entity.
A. direct sales group
B. consortium arrangement
C. franchising arrangement
D. strategic international alliance
E. joint venture
Answer:
Which of the following relationship skills is necessary during the imaging activity of
building a strategic alliance?
A. Good relationship self-awareness
B. Creating intimacy
C. Trust building
D. Partnering
E. Commitment
Answer:
Which of the following is NOT one of the factors directly changing the way countries
trade and prosper in the twenty-first century?
A. The transition from socialist to market-driven economies
B. Liberalization of trade and investment policies in developing countries
C. The transfer of public-sector enterprises to the private sector
D. The rapid development of regional market alliances
E. The increase in military capabilities of countries around the world
Answer:
Which of the following is true of marketing strategies?
A. All marketing strategies require the acceptance of change.
B. When marketing strategies are implemented, the full responsibility of determining
the consequences of such actions lies with the consumers.
C. Marketing strategies are judged culturally in terms of acceptance, resistance, or
rejection.
D. Marketing strategies that deliberately set out to change those aspects of the culture
offering resistance to marketing goals are called unplanned change strategies.
E. Marketing strategies that involve marketing products similar to ones already on the
market are the least successful.
Answer:
Which of the following is the most important factor in determining what kind and how
much of an innovation will be accepted by a culture?
A. The time required for the change to occur
B. The number of people that could be benefited
C. The degree of interest in the particular subject
D. The power or authority of the change agent
E. The financial impact, immediate and long-term, of accepting the change
Answer:
