Magazines are a poor source for providing detailed product information.
Free-with-purchase premiums are primarily designed to generate repeat purchases.
Slotting allowances are the fees that manufacturers pay retailers for access to more or
better shelf space for existing brands.
On-premise signs enable consumers to identify and locate businesses and can influence
their store-choice decisions and prompt impulse purchasing.
Showings for out-of-home advertising are quoted in increments of 25 and are
designated as #25, #50, #75, and #100.
Research has shown that the perceived value of a premium item depends on the value of
the brand that is offering the gift.
The terms touch point and contact are used interchangeably to mean any message
medium capable of reaching target customers and presenting the brand in a favorable
light.
The “Read Most” classification of the Gfk MRI’s Starch Ad Readership Studies is the
percentage of people interviewed who read 80 percent or more of the written material in
the advertisement.