Country X is likely to be in the age of mass consumption according to Rostow’s
five-stage model of economic development if:
A. its economy is primarily driven by natural resource extraction.
B. the economy is moving away from agriculture and toward manufacturing.
C. the economy is driven by low-cost manufacturing.
D. it is primarily a service economy.
E. its economy is primarily agrarian.
Which of the following views is consistent with normative U.S. cultural concepts?
A. Collective good outweighs the individual gain.
B. The decision-making power lies in the hands of the highest authority.
C. Personal relationships are more important in daily life than work and the company.
D. Independent enterprise is an instrument for social action.
E. A broader set of stakeholders is crucial to the company.
According to the United Nations’ stages of economic development for classifying
countries with respect to levels of industrialization, _____ consist of industrially
developing countries just entering world trade with relatively low per capita income.
A. first world countries
B. least-developed countries
C. less-developed countries
D. newly industrialized countries
E. more-developed countries
In general, the rate of diffusion can be postulated as negatively related to _____.
A. relative advantage
B. compatibility
C. trialability
D. complexity
E. observability
The process of total quality management (TQM) starts with:
A. providing all customers with technologically advanced products.
B. signing trade agreements with other countries.
C. involving customers in the product development process.
D. reducing the time taken for the product to reach the market.
E. marketing the products at trade shows and fairs.
For which of the following products is it advisable for a company to have a direct sales
force in the country where it intends to sell its products?
A. Corporate jets
B. Computer accessories
C. Personal care products
D. Cosmetics
E. Office stationery
Cremics, a multinational drug manufacturing company, used a saffron trident in a
promotional campaign for one of their drugs in India. The saffron trident, a religious
symbol in India was meant to indicate the three levels of efficacy of the drug, but
mistakenly conveyed a religious message to Indians. This miscommunication indicates
a problem associated with which of the following steps of an international
communications process?
A. Encoding
B. Decoding
C. Media channel selection
D. Message transmission
E. Information source selection
The most useful information on how cultural values influence various types of business
and market behavior comes from work done by:
A. Sigmund Freud.
B. George Gallup.
C. Geert Hofstede.
D. Ayn Rand.
E. Milton Friedman.
Which of the following firms/products reflects a global marketing orientation?
A. A skin-lightening cream aimed at African American women.
B. A company promoting Latino jazz musicals.
C. A firm producing highly cost-effective and durable computers.
D. A famous restaurant in Singapore that specializes in Oriental food.
E. A Japanese to English translation software.
Which of the following reflects the relationship between international business and
domestic business?
A. Domestic businesses find it relatively easy to manage profits in the current scenario.
B. Domestic businesses find it relatively easy to manage profits in the current scenario.
C. Most domestic businesses are the result of customization efforts of international
businesses.
D. The ability to invest abroad is to a large extent a function of domestic economic
vitality.
E. Domestic businesses are more viable as capital tends to move toward minimum use.
Which of the following organizations seems better equipped for internationalization?
A. A firm that sells its products only to those foreign customers who directly contact the
firm.
B. A firm that has a production capacity that is much greater than home market demand.
C. A firm that focuses its production activities on meeting the demands in the home
market.
D. A firm that has a culturally diverse employee profile but few competitive offerings at
the global level.
E. A firm that has little intention of maintaining a continuous market representation.
Which of the following is true about tactical planning?
A. It refers to the plans that are made at the local level.
B. It deals with a company’s products, capital, and research.
C. It is conducted at the highest level of management.
D. It incorporates generalized goals for the enterprise as a whole.
E. It is essentially long-term in nature.
Companies in _____ countries have a strong paternalistic orientation, and assume that
individuals will work for one company for the majority of their lives.
A. more hierarchical
B. more egalitarian
C. high Power Distance Index
D. low Uncertainty Avoidance Index
E. low in individualism
One disadvantage of decentralized research management is possible ineffective
communications with _____.
A. field personnels
B. home-office executives
C. customers
D. local agencies
E. foreign agencies