The beliefs and attitudes an organization’s members have about the organization and
how it operates is known as _____.
A. policy and procedure
B. firmographics
C. lifestyle
D. organizational style
E. organizational culture
Which of the following is a marketing activity targeted at children that is considered
controversial?
A. violent entertainment products
B. kids’ clubs
C. mobile marketing
D. commercialization in schools
E. all of the above
Which one of the four segments of world citizens feels positively about international
brands because they view them as a signal of higher quality?
A. Global citizens
B. Global dreamers
C. Antiglobals
D. Global Agnostics
E. Global trendsetters
Liz Claiborne is a brand of clothing, accessories, and home products. Brand managers
at this company are trying to learn which internal influences impact their customers’
needs and desires most. Which of the following is a possible internal influence these
managers should examine?
A. culture
B. personality
C. demographics
D. family
E. social status
Charmaine is a member of a junior miss organization that teaches young women how to
behave in various social situations. She is learning manners, how to carry herself, and
appropriate attire for specific situations. Charmaine is learning _____.
A. culture
B. time symbolism
C. symbolism
D. etiquette
E. verbal language
Which type of appeal involves informing the consumer of one or more functional
benefits that are important to the target market?
A. multi-sided message
B. value-expressive appeal
C. utilitarian appeal
D. factual appeal
E. supportive appeal
Strong, relatively uncontrollable feelings that affect our behavior are known as _____.
A. motivations
B. personality
C. emotions
D. perceptions
E. needs
The situation interacts with the marketing activity and the individual to determine
behavior. Which of the following is a marketing activity?
A. lifestyle
B. temporal perspective
C. package
D. purchase
E. task definition
Twitter is an example of a _____.
A. retailing online ordering service
B. micro-blogging tool
C. hyperlink to online car auctions
D. buzz agent
E. a brand community
Maria will go out of her way to purchase a brand or patronize a store that claims to
support a charity if she purchases their brand or shops in their store. Even though she
knows that marketers develop these programs to help themselves as well as the cause,
she doesn’t really care about that. She’s just driven by the desire to help. To which group
of consumers does Maria belong?
A. Skeptic
B. Balancer
C. Attribution-oriented
D. Socially concerned
E. Apathetic
For which stage of the product life cycle is the size of the decision-making unit
typically large?
A. introduction
B. growth
C. maturity
D. decline
E. fortification
Which of the following is a factor determining a reference group’s influence on a
consumer?
A. whether or not the product is a necessity
B. whether the use of the product or brand is visible to the group
C. the degree of commitment the individual feels to a group
D. the individual’s confidence in the purchase situation
E. all of the above
Which stage of the household life cycle is made up of people between the ages of 35
and 64 who have never married and those who are divorced and have no child-rearing
responsibilities?
A. middle-aged single (or single II)
B. middle-aged childless
C. empty nest I
D. empty nest II
E. single III
_____ advertising is perhaps the fastest growing alternative media, allowing for
exposure to _____ who tend to avoid traditional media, such as TV.
A. Fashion magazine, females age 18-24
B. Grocery store, older consumers age 55+
C. Video game, young males age 18-24
D. Billboard, children age 2-7
E. none of the above
Which type of influence occurs when an individual uses the behaviors and opinions of
reference group members as potentially useful bits of information?
A. transient
B. informational
C. normative
D. identification
E. substantive
For which stage of the product life cycle is the decision-making unit likely to be small?
A. introduction
B. growth
C. maturity
D. decline
E. fortification