Errors at the receiver end of the international communications process can be avoided if
the message is encoded properly.
Answer:
A major issue that China has to address in its path to economic growth is improving
human rights.
Answer:
According to the product component model, the instructions for using the product and
the warranty of the product are included under the packaging component.
Answer:
Nongovernmental organizations can affect the policy decisions made by governments.
Answer:
The public, face-saving truth is referred to as honne in Japan.
Answer:
Iran, Pakistan, and Turkey, formerly the Regional Cooperation for Development (RCD),
have renamed their regional group the Economic Cooperation Organization (ECO).
Answer:
To understand a country’s attitudes, prejudices, and fears, it is necessary to look beyond
the surface of current events to the inner subtleties of the country’s entire past for clues.
Answer:
Brand image is at the very core of business identity and strategy.
Answer:
Involving fewer middlemen in distribution means higher overall taxes.
Answer:
The Masculinity/Femininity Index (MAS), identified by Geert Hofstede, focuses on risk
orientation.
Answer:
In the context of international business negotiations, the variation across cultures is
greater when comparing linguistic aspects of language than when the verbal content of
negotiations is considered.
Answer:
The degree of economic development of a country can be used as a rough measure of
the country’s industrial market.
Answer:
An international salesperson must have a high level of flexibility when working in a
foreign country or in the home country.
Answer:
Big emerging markets are of major political importance within their regions.
Answer:
In Marxist-socialist societies, law is strictly subordinate to prevailing economic
conditions.
Answer:
In the context of international marketing, the first step in managing a sales force is
making a decision regarding its design.
Answer:
For most U.S. managers, judgment and intuition are the only basis for making
decisions.
Answer:
Common law is based on an all-inclusive system of written rules of law.
Answer:
Research has revealed that smaller home markets and larger production capacities
appear to favor internationalization.
Answer:
For companies today, becoming international is a luxury only some can afford.
Answer:
Contests, sweepstakes, and sponsorship of special events such as concerts are
techniques used for maintaining and improving public relations.
Answer:
With indirect exporting, a company sells to a customer in another country without the
use of any intermediaries or distributors.
Answer:
Though maturity and emotional stability are essential, the transnational manager is
rarely expected to have considerable breadth of knowledge of many subjects both on
and off the job.
Answer:
The single most important activity of international business negotiations is oration.
Answer:
Political and legal issues a company may face abroad are mitigated by the “alien status”
of the company.
Answer:
In the traditional distribution structure, independent agencies that provide facilitating
functions are nonexistent or underdeveloped.
Answer:
According to traditional definitions, culture is transmitted from generation to
generation.
Answer:
According to the World Bank, no country with less than 50 percent literacy has
succeeded economically.
Answer:
In the context of international business negotiations, disagreements among foreign team
members, in the form of side conversations, are often followed by concessions to the
other negotiating party.
Answer:
International marketing involves selling of a company’s goods and services to
consumers or users in more than one nation for a profit.
Answer:
The marketing process substage in the United States economy from 1950 to the present
is mass production.
Answer:
The laws regulating direct selling in China are unusually detailed compared to others
around the world.
Answer:
M&G Inc., a company producing musical instruments, had dominated its home market
for several years before venturing into international markets. The company was
focusing more on international operations until Beige N, German company in the same
business, entered its home market. Beige N started selling good quality products at
prices much lower than M&G’s and affected its sales adversely. Which of the following
elements in the marketing environment has affected the business of M&G Inc. with the
market entry of Beige N?
A. Level of technology
B. Structure of distribution
C. Competition in the domestic market
D. Cultural forces
E. Promotion of the product
Answer:
Which of the following statements is true of industrial markets?
A. Demand in industrial markets is nonvolatile by nature.
B. Industrial markets are unaffected by derived demand.
C. Industrial sellers tend to have small numbers of customers upon which they are more
dependent.
D. Sales of industrial goods are stable and do not fluctuate.
E. Professional buyers in industrial markets tend to undertake dissimilar investment
actions to achieve the same goal.
Answer:
Which of the following is most closely associated with negotiators from the Beijing
area?
A. Traditional thought pattern
B. Bureaucratic sloth
C. Forthrightness
D. Shrewdness
E. Aggression
Answer:
Which of the following countries is NOT a member of the Caribbean Community and
Common Market (CARICOM)?
A. Barbados
B. Dominica
C. Grenada
D. Jamaica
E. Guatemala
Answer:
_____ refers to a strategy that involves marketing products similar to ones already on
the market thereby minimizing resistance.
A. Flank attack
B. Cultural congruence
C. Guerilla marketing
D. Lateral marketing
E. Culture equalization
Answer:
Which of the following is the first step of the market research process?
A. Determining the sources of information to fulfill the research objectives
B. Analyzing, interpreting, and summarizing the results
C. Defining the research problem and establishing research objectives
D. Considering the costs and benefits of the research effort
E. Gathering the relevant data from secondary or primary sources, or both
Answer:
Which of the following statements is true regarding agent middlemen?
A. They take title to the merchandise.
B. They work on commission and arrange for sales in the foreign country.
C. Manufacturers cannot control them as much as they control merchant middlemen.
D. They do not represent the best interests of the manufacturer.
E. They assume trading risks.
Answer:
In the context of stages of international marketing involvement, a company’s products
reaches a foreign market without any conscious effort on the part of a marketer during
the _____.
A. infrequent foreign marketing stage
B. regular foreign marketing stage
C. no direct foreign marketing stage
D. international marketing stage
E. global marketing stage
Answer:
The success of the Caribbean Free Trade Association led to the creation of the _____.
A. Central American Integration System
B. Community of Latin American and Caribbean States
C. Caribbean Community and Common Market
D. Union of South American Nations
E. United Nations Economic Commission for Latin America and the Caribbean
Answer:
Which of the following countries is a part of the free trade area known as CFTA?
A. France
B. Uruguay
C. The United States
D. Argentina
E. Brazil
Answer:
The basis for _____ is the interpretation of the Koran.
A. common law
B. code law
C. Islamic law
D. Marxist-socialist tenets
E. legal tradition
Answer:
Which of the following government forms can be most aptly described as a rule by
few?
A. Aristocracy
B. Dictatorship
C. Democracy
D. Monopoly
E. Monarchy
Answer:
Which of the following is most likely a problem associated with the use of secondary
data?
A. Defining the research problem
B. Ability to communicate opinions
C. Reliability of data
D. Storage of data
E. Willingness to respond
Answer:
As part of the “green movement,” the European Commission has passed a legislation to
control all kinds of packaging waste throughout the European Union. Two critical
issues that affect product development are the control of the packaging component of
solid waste and _____.
A. prevalence of similar environmental standards across different member countries
B. consumer demand for environmentally friendly products
C. higher government subsidies for greener technologies
D. continuous availability of alternative energy resources for production
E. proven efficient management of inventory of conventional energy products
Answer:
Which of the following are becoming a popular way to circumvent WTO guidelines and
impose new duties?
A. Antidumping duties
B. Basic excise duties
C. Special excise duties
D. Production taxes
E. Manufacturing taxes
Answer:
Which of the following forms of law is derived from English law?
A. Code law
B. Common law
C. Religious law
D. Civil law
E. Universal law
Answer:
To a foreign marketer, the similar-but-different feature of cultures has important
meaning in gaining cultural _____.
A. insensitivity
B. ethnocentrism
C. apathy
D. empathy
E. indifference
Answer:
A characteristic of a service is that it is _____, since it cannot be stored and must be
consumed simultaneously with its creation.
A. durable
B. separable
C. indelible
D. tangible
E. perishable
Answer:
An especially effective promotional tool when a product concept is new or has a very
small market share is _____.
A. sponsorship
B. sweepstakes
C. product sampling
D. contests
E. product tie-ins
Answer:
The Economic and Monetary Union provision of the Maastricht Treaty established the
parameters of the creation of the _____.
A. dollar
B. pound
C. rupee
D. ruble
E. euro
Answer:
According to the United Nations’ stages of economic development for classifying
countries with respect to levels of industrialization, _____ consist of industrially
developing countries just entering world trade with relatively low per capita income.
A. first world countries
B. least-developed countries
C. less-developed countries
D. Third World countries
E. more-developed countries
Answer:
One of the most important aspects of LAIA that differs from LAFTA, its predecessor,
is:
A. the differential treatment of member countries according to their level of economic
development.
B. the inclusion of rules of origin.
C. the exclusion of tariff barrier.
D. that members are forbidden from establishing bilateral trade agreements among
member countries.
E. the introduction of a common currency for the member countries.
Answer:
_____ are the business customs and expectations that must be met and conformed to or
avoided if relationships are to be successful.
A. Cultural exclusives
B. Business truism
C. Global protocols
D. Business axioms
E. Cultural imperatives
Answer:
In 1561, _____ came to Europe from the Near East, via the Dutch traders, for the first
time.
A. tulips
B. roses
C. chrysanthemums
D. sunflowers
E. carnations
Answer:
_____ take title to manufacturers’ goods and assume the trading risks.
A. Merchant middlemen
B. Brokers
C. Buying offices
D. Export agent
E. Agent middlemen
Answer:
In the context of international business negotiations, the notion of _____ relates to how
power in negotiations is best measured.
A. what you negotiate is what you get
B. a face-to-face communication
C. the best alternative to a negotiated agreement
D. the failure to listen during negotiations
E. a standard for business negotiations
Answer:
According to the high-context/low-context continuum identified by Edward T. Hall,
communication in a low-context culture depends on:
A. the context.
B. who says it.
C. when it is said.
D. how it is said.
E. the verbal expression.
Answer:
Which of the following is true of a physical distribution system?
A. It involves only the physical movement of goods.
B. It is a total systems approach to the management of the distribution process.
C. It includes decisions involving an activity that has no impact on the cost and
efficiency of one or all others.
D. It excludes the interdependence of the costs of each activity.
E. It includes transportation mode, inventory quantities, and packing.
Answer:
Cremics, a multinational drug manufacturing company, used a saffron trident in a
promotional campaign for one of its drugs in India. The saffron trident, a religious
symbol in India, was meant to indicate the three levels of efficacy of the drug but
mistakenly conveyed a religious message to Indians. This miscommunication indicates
a problem associated with which of the following steps of an international
communications process?
A. Encoding
B. Noise cancellation
C. Media channel selection
D. Message transmission
E. Information source selection
Answer:
The three contiguous provinces in Northeast China _____, Jilin, and Heilongjiang have
long represented a cohesive unit in terms of culture and the political economy.
A. Gansu
B. Shanxi
C. Henan
D. Liaoning
E. Sichuan
Answer:
What is the ISO 9000 certification?
Answer:
Explain the importance of time zones for trade relationships and marketing operations.
Which are the three multinational market regions that comprise major trading blocs?
Answer:
Describe the concept of nationalism and list some of the ways it manifests.
Answer:
What are the various techniques that can be used to motivate middlemen?
Answer:
What is the difference between forfaiting and factoring?
Answer:
Describe the political and economic changes affecting global marketing.
Answer:
Briefly discuss the efforts taken by the United States to promote global trade after
World War II.
Answer:
Briefly describe free trade area, customs union, common market, and political union.
Answer:
Everett Rogers noted that four crucial elements affect the diffusion of new ideas. What
are those elements?
Answer:
In the context of channel-of-distribution structures, discuss the distinguishing features
of the Japanese distribution structure.
Answer:
In the context of negotiation teams, why is team work particularly important for
American negotiators?
Answer:
Discuss the threats posed by cyberterrorism or cyberattacks with an example.
Answer:
What is the mode of entry chosen by most consumer services firms to enter a foreign
market? What is the reason for this?
Answer:
What are the trends that spur demand for technologically advanced products?
Answer:
In the context of organizing for global competition, what are the different patterns that
are found in multinational firms?
Answer:
List the various uses of the Internet in international marketing research.
Answer: