Book Title
A Preface to Marketing Management 14th Edition

MKT 725 Quiz

October 29, 2015
Fiona uses her credit card to purchase groceries at the local supermarket. It can be said
that every time she swipes her card at the supermarket with every purchase, she is
availing a service that is produced by the manufacturer for her consumption. In which
case, every instance of the card being used helps overcome the problem of _____.
A. inseparability
B. perishability
C. tangibility
D. fluctuation
The _____ includes the attitudes and reactions of the general public, social and business
critics, and other organizations, such as the Better Business Bureau.
A. competitive environment
B. political environment
C. social environment
D. legal environment
Which of the following is a characteristic of an early adopter?
A. They are extremely cautious and skeptical about new ideas.
B. They are generally respected social leaders.
C. They are usually below average in education.
D. They do not exert any influence on the early majority.
Products that are purchased by business firms for the purpose of producing other goods
or for running a business are called _____.
A. convenience goods
B. organizational goods
C. specialty goods
D. shopping goods