It is mandatory for importers who want to buy a foreign good from a foreign country to
apply for a business permit in that country.
Answer:
Television is an advertising medium with no restrictions in most countries.
Answer:
A distinguishing characteristic of the Japanese distribution channel system is that it is
controlled by a few small retailers found in the country.
Answer:
In the context of international business negotiations, Americans are near the bottom of
the languages skills list.
Answer:
With some exceptions, usually a majority of the population of less developed countries
can be reached readily through the traditional mass medium of advertising.
Answer:
Cultural differences in nonverbal behaviors are almost always hidden below our
awareness.
Answer:
Services are distinguished from products on the basis of their tangibility, durability,
homogeneity, and separability.
Answer:
Problems of literacy, media availability, and types of media create problems in the
international communications process at the encoding step.
Answer:
The decisions of the European Court of Justice can be appealed in national courts.
Answer:
One of the most important aspects of LAIA that differs from LAFTA is the differential
treatment of member countries according to their level of economic development.
Answer:
The controllable elements can be altered in the long run and, usually, in the short run to
adjust to changing market conditions, consumer tastes, or corporate objectives.
Answer:
Franchising is a rapidly growing form of licensing in which a franchiser provides a
standard package of products, systems, and management services, and a franchisee
provides market knowledge, capital, and personal involvement in management.
Answer:
The Council of Ministers of the European Union can enact into law all proposals
involving changes in tax rates on products and services by majority vote.
Answer:
In general, the rate of diffusion of a product is negatively related to its relative
advantage.
Answer:
In the context of motivating sales personnel, differences in languages and culture can
make mutual understanding between foreign managers and sales representatives
difficult.
Answer:
Qualitative research is helpful in revealing the impact of sociocultural factors on
behavior patterns and in developing research hypotheses that can be tested in
subsequent studies.
Answer:
International business negotiations are conducted keeping national stereotypes in mind.
Answer:
In the United States, a patent reverts to public domain if it is not produced within a
specified period.
Answer:
China has emerged as the most efficient user of energy worldwide.
Answer:
The business activities of international marketers are not affected by competition in
their domestic market.
Answer:
The idea of wide sharing in decision making is consistent with the views that one
controls one’s own destiny and that business advancement is based on merit.
Answer:
Tianjin is China’s largest industrial city.
Answer:
Lubrication involves a request for officials to turn their heads, to not do their jobs, or to
break the law.
Answer:
When the marketing process in a country is in the commercial-transition substage, the
only marketing function performed is physical distribution.
Answer:
To remain price competitive when the U.S. dollar is strong, export-oriented companies
must find ways to offset the higher price caused by currency values.
Answer:
In foreign markets, it is best to accept the information at face value because verifying
information in foreign markets is extremely expensive.
Answer:
The support services component of the product component model contains such items
as repair and maintenance and availability of spare parts.
Answer:
The European Commission (EC) mandate requires a product to be evaluated on all
significant environmental effects throughout its life cycle, from manufacturing to
disposal.
Answer:
When marketers introduce an innovative product or idea, they act as agents of change.
Answer:
Uncontrollable and unpredictable influences such as competitive activities and
confusion that detract from the process of communication are called feedback.
Answer:
In the context of U.S. foreign policies, the Monroe Doctrine, in its broadest
interpretation, meant that Americans were a chosen people ordained by God to create a
model society.
Answer:
At present low value-added manufacturing in textiles and heavy equipment
manufacturing industries account for the vast majority of Shanghai’s industrial
employment.
Answer:
Code law prohibits the receipt and payment of interest on loans.
Answer:
An important objective of the member countries of the United Nations is bringing about
mutual economic development.
Answer:
Insurance, dry cleaning, and hotel accommodations have intrinsic value resulting from a
process, a performance, or an occurrence that only exists while it is being created.
Which of the following characteristics of services is being referred to here?
A. Intangibility
B. Separability
C. Liquidity
D. Homogeneity
E. Durability
Answer:
_____ is one of the important reasons behind the fact that there is no one-growth
strategy for China.
A. Inclusion of Hong Kong as a special administrative region of China
B. Each region in China being at a different stage economically
C. Inability to prevent the privatization of its state-owned enterprises
D. Each region within China being completely isolated from other regions
E. Complete absence of autonomy in the various regions of China
Answer:
Which of the following is the last step in an international advertising campaign?
A. Developing the most effective message(s) for the market segments selected
B. Specifying the goals of the communication
C. Selecting effective media
D. Executing the campaign
E. Evaluating the campaign relative to the goals specified
Answer:
_____ is the term used to describe the changes mandated by local product and service
standards.
A. Product localization
B. Product protectionism
C. Product disapprobation
D. Product dilution
E. Product homologation
Answer:
In 1464, the French royal mail service was established by _____.
A. Clovis I
B. Napoleon III
C. Childeric I
D. Childebert I
E. Louis XI
Answer:
The largest personnel requirement for international marketing for most companies is in
the:
A. management team.
B. finance department.
C. information technology team.
D. production department.
E. sales team.
Answer:
Which of the following is true of privatization of state-owned enterprises?
A. It leads to a decline in productivity throughout the private sector.
B. It was done in order to stop the drain on national budgets due to inefficient
state-owned enterprises.
C. It blocks capital mobility to strategic areas.
D. It leads to a change in political leadership.
E. It acts as a set back to the process of modernization.
Answer:
Which of the following thinkers is famous for his statement on the deep influence of
geography on history, economics, and consumer behavior?
A. Geert Hofstede
B. Philip Parker
C. Desmond Morris
D. Noam Chomsky
E. Jacques Derrida
Answer:
_____ is the performance of business activities designed to plan, price, promote, and
direct the flow of a company’s goods and services to consumers or users in more than
one nation for a profit.
A. Internal marketing
B. Importing
C. Performance appraisal
D. International marketing
E. Domestic trade
Answer:
Pizza Hearth is in the process of deciding on the mode of entry into countries of Eastern
Europe. Which phase of the international planning process is Pizza Hearth currently in?
A. Preliminary analysis
B. Defining market segment
C. Developing the marketing plan
D. Implementation and control
E. Standardization of the marketing mix
Answer:
When the Soviet Union dissolved, the _____ emerged that had 12 members that agreed
to a loose economic and political alliance with open borders but no central government.
A. European Trade Pact
B. Commonwealth of Independent States
C. Eurasian Alliance
D. Russian Confederation
E. Post-Soviet Bloc
Answer:
HT Motors introduces a new technology in its cars to improve its mileage as well as to
reduce carbon emissions. It also takes measures to improve its production facilities in
order to reduce its carbon footprint. Actual introduction of green measures to meet the
government guidelines rather than just through advertising and marketing shows that
HT Motors engages in ________.
A. permission marketing
B. traditional marketing
C. green marketing
D. black marketing
E. greenwashing
Answer:
Negotiators from this region in China have been the closest to foreign influences, which
has yielded their special forms of entrepreneurship and spontaneity. They are excellent
traders and particularly interested in making short-term gains. Identify the region.
A. Taiwan
B. Yangtze River Delta
C. Beijing
D. Shanghai
E. The Pearl River Delta
Answer:
Taxes must be classified as a(n) _____ risk when used as a means of controlling foreign
investments.
A. political
B. social
C. ignorable
D. environmental
E. harmless
Answer:
The Norton group, a manufacturer of toiletries and cleaning products, uses the name
SparkleX, for most its products in all of their international markets. The name has
created a universal appeal for its products as customers identify their products with the
name. Hence, SparkleX can be regarded as a _____.
A. retailer’s brand
B. shelf brand
C. store brand
D. global brand
E. dual brand
Answer:
In 1450, the _____ was the first book printed with movable type.
A. Iliad
B. Gutenberg Bible
C. Codex Manesse
D. Scriptorium
E. Odyssey
Answer:
The most rapidly growing sector of U.S. international trade today consists of:
A. social services.
B. consumer products.
C. manufactured goods.
D. business services.
E. governmental services.
Answer:
Which of the following is a cultural hurdle in the path of China becoming a vast market
in the long run?
A. Caste system
B. Xenophobia
C. Excessive focus on human rights
D. Excessive bureaucracy
E. Excessive spending
Answer:
Which of the following is a disadvantage of working as virtual expatriates?
A. They find it difficult to build close contact with subordinates and customers.
B. Their families need to be uprooted.
C. The risk of losing out on promotions at corporate headquarters is very high.
D. They lack the understanding of how home-office politics influence decisions.
E. The top personnel at the headquarters tend to ignore their advice.
Answer:
According to Edward Hall’s comments on culture, which of the following could hurt
companies and careers in foreign markets?
A. Adherence to the social norms of the foreign market
B. Being agents of change in the new market
C. Ignorance of cultural differences in the foreign market
D. Strict following of the political rules of the foreign society
E. Consideration of the economic system of the new market
Answer:
Mary Hills asks the respondents in a research study a series of open-ended questions
that help explain the respondents’ feelings and thoughts on the subject of child labor.
Mary Hills is conducting a _____ research.
A. statistical
B. qualitative
C. tertiary
D. quantitative
E. numerical
Answer:
Countries like _____ and the U.S. epitomize the problems caused by an increasing
percentage of elderly people who must be supported by a declining number of skilled
workers.
A. Brazil
B. China
C. Egypt
D. Chile
E. Japan
Answer:
Which of the following countries is a member of the free trade agreement DR-CAFTA?
A. Bahrain
B. Bhutan
C. Morocco
D. Costa Rica
E. Oman
Answer:
Which of the following statements is true about NAFTA?
A. It allows the use of standards and technical regulations as obstacles to trade.
B. It was ratified and became effective in the year 2000.
C. It prohibits U.S. and Canadian financial institutions to open wholly owned
subsidiaries in Mexico.
D. Its provisions require goods to contain minimum of 10% North American content to
be traded duty free.
Answer:
When hiring new personnel for international marketing, which of the following is
considered to be the best way to assess the traits necessary for success?
A. Paper-and-pencil ability tests
B. Interviews and role-playing exercises
C. Biographical information
D. Reference checks
E. Calligraphy analysis
Answer:
Which of the following is true of third-country nationals?
A. U.S. firms have to pay double tax when hiring them.
B. They are local nationals who work for a foreign company.
C. They work at the company’s headquarters and are located in their home country.
D. They manage their foreign clients and subordinates from their home country.
E. Their nationality has little to do with where they work or for whom.
Answer:
The most rapidly growing economies in the Asia Pacific region during the 1980s and
1990s, Hong Kong, South Korea, Singapore, and Taiwan are often referred to as the
_____.
A. Four Lions
B. Four Elephants
C. Four Dragons
D. Four Horses
E. Four Swans
Answer:
The transitional sector differs from the modern urban sector in that the transitional
sector:
A. is an exclusively agriculture-oriented sector.
B. consists of population that works in the country side.
C. consists of an expanding Westernized middle class.
D. represents the high-income urban slums.
E. consists of population that moves from the country to the large cities.
Answer:
Which of the following ethical principles tries to optimize the “common good” or
benefits of all constituencies?
A. Secularism and philanthropy
B. Rights of the parties
C. Justice or fairness
D. Utilitarian ethics
E. Self-reference frame
Answer:
Which of the following statements about advertising laws around the world is correct?
A. Advertising of pharmaceuticals is unrestricted in most countries.
B. Toy, tobacco, and liquor advertising is restricted in numerous countries.
C. Advertising on television is unregulated in most countries.
D. The Internet is the only medium where no restrictions exist in any country.
E. Television ads are exempted from tax in all countries.
Answer:
If a company were to focus on market planning that involved specific actions and
allocation of resources, the company would most likely be using _____ planning.
A. tactical
B. strategic
C. corporate
D. operational
E. synergistic
Answer:
Which of the following U.S. foreign policies was applied in 1905 when the Dominican
Republic was forced to accept the appointment of an American economic adviser?
A. The Manifest Destiny
B. The Hay Manifesto
C. The Wilson Mandate
D. The Gadsden Policy Position
E. The Roosevelt Corollary
Answer: