The average price Washburn Guitars charges for a guitar is $349.99. This pricing level
is most reflective of a(n) __________ approach.
a. skimming price
b. penetration price
c. prestige price
d. odd-even pricing
e. target price
Answer:
The process of selecting representative elements from a population is referred to as
a. hypothesis generation.
b. sampling.
c. information gathering.
d. statistical inference.
e. probability extrapolation.
Answer:
There are a lot of skateboards on the market, but the BMW Streetcarver is the only one
with stabilizers and wheel design based on BMW’s automobiles. This technology gives
the BMW Streetcarver better control at high speeds and around sharp turns than any
other brand. The skateboard is priced at $495, which leaves many consumers
(especially young males) who might want to buy the Streetcarver unable to afford it.
This inability to pay for the high-priced BMW-made skateboard shows the affect of
__________ on sales.
a. demand factors
b. macroeconomic environmental factors
c. barter factors
d. supply factors
e. exchange parameters
Answer:
The Consumer Bill of Rights refers to a law that
a. codified the ethics of exchange between manufacturers, distributors, and suppliers,
including the right to be paid.
b. codified the ethics of exchange between manufacturers, distributors, and suppliers,
including the rights to safe working conditions, fair pay, and collaborative decision
making.
c. codified the ethics of exchange between buyers and sellers, including the rights to
safety, to be informed, to choose, and to be heard.
d. guaranteed consumers the right to be compensated through replacement, repair, or
reimbursement for products that fail to perform as promised by the manufacturer.
e. guaranteed consumers the rights that are enumerated in the First Amendment to the
U.S. Constitution.
Answer:
In 2008, Apple filed for and received approval from the U.S. Patent and Trademark
Office to trademark the “App Store” name to describe a service that allows its iPhone
and iPad customers to purchase and download applications, video games, and other
software. Over the past few years, Apple has invested millions in advertising and
publicity and customers have purchased millions of dollars of software from its “App
Store.” However, Amazon.com and Microsoft both claim that Apple does not have
exclusive rights to the name because other firms use it to describe their online
storefronts where consumers can obtain software for smartphones and tablet devices.
Apple has filed lawsuits against these firms, particularly Amazon, for violating its
trademark. Why should Apple rigorously protect its “App Store” trademark?
a. Apple risks losing its status as a generic smartphone and tablet device manufacturer.
b. In order to maintain the use of its widely recognizable trademark, Apple must prevent
the name from becoming generic.
c. The Robinson-Patman Act conferred ownership of the “App Store” name and other
trademarked property to Apple and/or Microsoft.
d. The government will file charges for trademark infringement only if Apple, the
owner of the trademark, has documented proof of wrongdoing by Amazon.
e. By protecting its trademark, Apple is protecting the entire smartphone and tablet
device industries from indirect competition.
Answer: