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In certain respects, slotting allowances are a legitimate cost of doing business.
The effects of humor can differ due to differences in audience characteristics.
The generic creative style is most appropriate for a company that dominates a product
category.
For marketing communicators, ethics involves matters of right and wrong, or moral,
conduct pertaining to any aspect of marketing communications.
On strength of promotions is that results can be measured to assess the success of a
promotional program. Name and describe the five characteristics by which completed
promotion programs can be judged.
In Pavlov's experiment, the meat powder was the conditioned response.
Although unverified in a scientific sense, it stands to reason that video advertising is
potentially less entertaining than comparable print advertising and is, thus, less effective
in gaining attention and influencing memorability of an advertising message.
The FTC is responsible for regulating information on the packages of food and drug
products.
Revenue premium is defined as the revenue differential between a branded item and a
corresponding private labeled brand.
If a marketer focuses on customer retention rather than just customer acquisition,
customer lifetime value can be increased.
