Which of the following is an advantage of franchising?
A. Franchisees tend to function as independent sub units with autonomy.
B. Franchisors tend to have complete control of franchisees in gaining financial
C. Franchisees tend to have greater motivation to make the business a success than
employees of a company-owned store.
D. Franchisors tend to protect franchisees from possible legal exposure to illegal
Franchising is a form of contractual vertical marketing system that has a number of
advantages for the franchisor compared with a company-owned chain. Franchisees may
have greater motivation to make the business a success than employees of a
Refer To: Marketing Insight 10-2
Which of the following viewpoints about the contribution of advertising to the
economic health of a firm sees advertising as a competitive weapon and places
emphasis on the strategic aspects of the advertising function?
A. The generalist viewpoint
B. The specialist viewpoint
C. The consumer attrition perspective