When Lucile visited a stationery store to buy tape, she noticed that each roll of tape was
priced at $1.99. In fact, most of the prices at the store were set a few dollars or a few
cents below a round number. This indicates that the manager of the store is using a(n)
_____.
A. odd-even pricing strategy
B. bundle pricing strategy
C. prestige pricing strategy
D. premium pricing strategy
Answer:
RUV Bank, an American bank, has branches across 22 nations. Each branch has a
well-organized team of highly skilled employees. The banking corporation coordinates
all its activities by holding important meetings and conference calls. The bank has also
been successful in conducting global performance reviews and implementing global
compensation plans. Which of the following internal factors that can either facilitate or
impede a company's efforts to undertake a global approach to marketing strategies has
been illustrated in this scenario?
A. Management processes