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Which of the following reflects temporary states of being rather than temporary states
of mind?
A. moods
B. momentary conditions
C. task definition
D. personality traits
E. self-concept
Lane is test driving several models of automobiles to help him decide which one to
purchase. Which source of information does this represent?
A. memory
B. personal sources
C. independent sources
D. marketing sources
E. experiential sources
Before a marketing manager or public policy decision maker can develop a sound
strategy to affect consumer decisions, he or she must determine _____.
A. which evaluative criteria are used by the consumer
B. how the consumer perceives the various alternatives on each criterion
C. the relative importance of each criterion
D. a and b
E. a, b, and c
Approximately what percentage of the U.S. population has a high school degree?
A. 25%
B. 40%
C. 50%
D. 75%
E. 87%
The gay market has been estimated to comprise _____ of the adult U.S. population.
A. 3-5 percent
B. 7 percent
C. 10 percent
D. 15-20 percent
E. 25 percent
Sales of additional items to customers who came to purchase an advertised item are
referred to as _____.
A. incremental sales
B. spillover sales
C. marginal sales
D. sales plus
E. impulse sales
Howard Industries is a computer manufacturer located in Laurel, MS. This company is
interested in expanding internationally. Which of the following is a cultural factor that
affects consumer behavior and marketing strategy that Howard Industries needs to be
aware of?
A. nonverbal communications
B. natural resources
C. economic conditions
D. exchange rates
E. all of the above
The cognitive and affective orientations toward marketplace stimuli such as
advertisements, salespeople, warranties, and so forth is referred to as _____.
A. consumer skills
B. consumption-related preferences
C. consumption-related attitudes
D. instrumental attitudes
E. mediation preferences
What is the first step in the consumer decision process?
A. problem recognition
B. budget setting
C. information search
D. outlet selection
E. alternative evaluation and selection
_____ involves creating or sponsoring an event that has a particular appeal to a market
segment.
A. Place-based marketing
B. Event marketing
C. Target marketing
D. Specific marketing
E. Zoned marketing
Which of the following is a segment of consumers indifferent to shopping?
A. Apathetic Shoppers
B. Shopping Lovers
C. Adventurous Explorers
D. Shopping Avoiders
E. Fun Seekers
Brands for which a consumer is aware but basically indifferent toward compose his or
her _____.
A. evoked set
B. consideration set
C. inept set
D. excluded set
E. inert set
Darren is conducting a market analysis for his business, and he has asked your advice
on what he should be analyzing. Which of the following should he consider at this step
of marketing strategy development?
A. the company's own ability to meet customer needs
B. competitors' capabilities and strategies
C. consumers' needs
D. conditions in the market
E. all of the above
Which of the following is FALSE regarding the central route to persuasion in the
elaboration likelihood model?
A. Consumers exhibit high involvement with the product, message, or decision.
B. Consumers exhibit strong attention focused on central, product-related features and
factual information.
C. Consumers experience conscious thoughts about product attributes and use
outcomes.
D. Persuasion operates through classical conditioning.
E. Persuasion generally alters product beliefs.
Which of the following is a theory about how attitudes are formed and changed under
varying conditions of involvement?
A. cognitive dissonance theory
B. theory of reasoned action
C. elaboration likelihood model
D. attribution theory
E. noncompensatory theory
Unplanned purchases are further subdivided into which two categories?
A. primary and secondary
B. direct and indirect
C. reminder and impulse
D. generally planned and substitute
E. latent and manifest
Which of the following is NOT a reason for the decline in traditional families?
A. an increase in single parent households as a result of divorce
B. an increase in single individuals as the median age of marriage is delayed
C. an increase in sole survivors as our population ages
D. a change in the way the Census Bureau has defined "traditional family"
E. all of the above are reasons for the decline in traditional families
The Hollingshead Index of Social Position (ISP) is based on four socioeconomic
factors: occupation, source of income, house type, and dwelling area.
Elaine is considering the purchase of a computer and is aware that Toshiba and HP are
brands in this product category. However, she is basically indifferent toward them.
These two brands represent Elaine's _____.
A. evoked set
B. consideration set
C. inept set
D. excluded set
E. inert set
_____ is the first strategy a loyal consumer uses when their favorite brand is attacked
with negative information.
A. avoiding
B. discrediting
C. discounting
D. containment
E. skipping
