Which of the following is TRUE of testing effects?
a. Mortality effects refer to the deaths of subjects during hazardous experiments using
electronic devices.
b. Maturation effects can only be measured in test units composed of people.
c. Experiments lasting more than two hours are likely to suffer from history effects.
d. a and b.
e. They are all false.
Systematic sampling is a form of
a. cluster sampling.
b. stratified sampling.
c. quota sampling.
d. convenience sampling.
e. simple random sampling.
Depth interviews are an example of the method of communication.
a. structured’‘undisguised
b. unstructured’‘undisguised
c. unstructured’‘disguised
d. structured’‘disguised
e. none of the above
In a five variable two group discriminant analysis, the following weights were derived:
V1 = .561, V2 = .030, V3 = .049, V4 = .701, V5 = ‘‘.021. The corresponding pooled
standard deviations are S1 = 4.60, S2 = 1.23, S3 = 10.40, S4 = 13.23, and S5 = 8.30. For
individual 1, the values for the four variables were X1 = 10, X2 = 3, X3 = 25, X4 = 36,
and X5 = 42.Individual 1’s discriminant raw score is
a. 26.98.
b. 27.65.
c. 3l.30.
d. 32.16.
e. 33.04.
Which of the following is NOT a common activity of a marketing research department?
a. assessing the impact(s) of changes in the marketing mix for a good marketing
promotion
b. identifying the legal constraints on advertising
c. determining the most efficient production sequences for a plant
d. establishing sales territory quotas
e. c and d
Which of the following might NOT be considered a key decision in a multidimensional
scaling analysis?
a. deciding how to name the resulting dimensions
b. the number of respondents to use in the analysis
c. method of securing similarity judgments
d. choosing which products or brands to use in the analysis
e. All of the above are considered key decisions.
With unstructured’‘undisguised questionnaires
a. the purpose of the study is open ended.
b. the purpose of the study is not communicated to the respondents.
c. the purpose of the study is clear but the responses to the questions are open ended.
d. the purpose of the study is clear but the responses to the questions are dichotomous.
e. the purpose of the study is to define the responses which are open ended.
An analyst is interested in testing the hypothesis Ho : µ < 15,000. The data consist of
20 observations of an intervally scaled variable which is normally distributed, but with
unknown variance. The correct statistical procedure is
a. z’‘test.
b. t’‘test.
c. t’‘test for difference in two means.
d. analysis of variance.
e. chi’‘square goodness’‘of’‘fit test.
If a population is defined as all pickup truck owners residing in Tippecanoe County.
a. asking 100 owners their attitude toward a new truck style would be an example of
example of a consensus.
b. asking 80 owners their attitude toward a new gun rack design would be an example
of a sample.
c. asking all owners their attitude toward a new truck style would be an example of
universal testing.
d. asking only owners listed in the telephone directory would be an example of a
sampling frame.
e. None of the above are true.
Laboratory experiments are primarily distinguished from field experiments by
a. their manipulation of variables.
b. their cost.
c. their validity.
d. their control.
e. their environments.
Data analysis generally involves a series of steps. In correct order, the first three of
these steps are
a. tabulating, coding, and editing.
b. coding, tabulating, and editing.
c. editing, coding, and tabulating.
d. editing, tabulating, and coding.
e. coding, editing, and tabulating.
Data collection in Internet marketing research follows the highest ethical standards
under which of the following conditions:
a. Consumers are told if they are ‘red-lined.’
b. Consumer participation is voluntary.
c. Consumers are informed that they may be recorded.
d. Consumers’ data are not used for cross-selling.
e. Consumers’ names are not stored in the same data base as their personal data.
A log-linear model is an extension of a:
a. t-test
b. linear regression model
c. cross-tab
d.chi-square
e.contingency index
Which of the following is TRUE?
a. A constitutive definition describes how a construct is to be operationalized.
b. In general, a researcher should start with observable, operational definitions and then
proceed to conceptually define the construct or constructs that have been measured.
c. A theory based completely on conceptual definitions of constructs is circular and
cannot legitimately be considered a theory.
d. a and b.
e. a, b, and c.
The normal distribution most closely approximates the binomial when ___ and ___.
a. the sample is small; population proportion is small
b. the sample is large; population proportion is small
c. the sample is large; population proportion is close to .5
d. sample is greater than 5; population proportion is close to .9
e. the sample is greater than 30 but less than 100; the population proportion is close to .
1
Historically, one problem with a research project emphasis to gathering marketing
intelligence has been
a. its lack of validity.
b. the lack of trained researchers.
c. its “crisis response” orientation.
d. misinterpretation of data by decision makers.
e. the lack of computer resources.
In probability samples, the probabilities of each element must be
a. known
b. unequal
c. equal
d. known and equal
e. known and unequal
Which of the following pieces of information would be relevant for the “behavior
checklist”?
a. A housewife purchases product X once a week.
b. Product X is usually bought in supermarkets two units at a time.
c. Product X is packaged in such a way as to allow for ease of handling and disposal.
d. Both a and b above.
e. Both b and c above.
If the sum of squares for the factor “Advertisements” is 168, the mean square for this
variable is
a. 42.
b. 21.
c. 24.
d. 33.6.
e. not able to be calculated.
Which of the following statements is NOT true regarding cluster analysis?
a. Different methods of cluster analysis can produce different results.
b. There is consensus on which method of cluster analysis is best under all
circumstances.
c. Nodal methods of factor analysis involve the selection of an object or objects to serve
as focal points for the clusters.
d. The average linkage method works better than the other hierarchical method of
cluster analysis.
e. Cluster analysis seeks to identify natural groupings of objects given the multivariate
nature of the data.
The chi’‘square test is applicable in situations where
a. the subjects are matched.
b. frequencies are unimportant.
c. the researcher is interested in all classes of the variable and does not wish to
dichotomize it.
d. the trials are dependent.
e. more than two related samples are being compared.
The total number of degrees of freedom for the design is
a. 35.
b. 4.
c. 7.
d. 28.
e. 39.
What is wrong with this question?
What is your annual income? (please check)
$10,000’‘$25,000
$25,000’‘$40,000
$40,000’‘$50,000
$50,000’‘$75,000
a. The categories are not of equal ranges.
b. The alternatives are not exhaustive.
c. The categories are not mutually exclusive.
d. Both b and c are correct.
e. All of the above are correct.