A. Product knowledge is unrelated to product involvement.
B. The level of product involvement with a product requiring routine decision is same
as that of a product requiring extensive decision making.
C. Product involvement is independent of the group, marketing, and situational
influences operating upon a potential consumer.
D. A consumer's level of product involvement will determine how quickly a purchase is
Why is it inadvisable for a follower to attempt to directly position its product against
the industry leader?
A. Competing with market leaders can be costly and not often successful.
B. A follower's product usually dominates in sales and in the minds of customers.
C. It is difficult for followers to select segmentation strategies.
D. A follower can never compete with the industry leader in terms of product quality.