Book Title
A Preface to Marketing Management 14th Edition

MKT 482

October 29, 2015
Which of the following is true of a marketing decision support system?
A. It is a coordinated collection of data, tools, and techniques to gather and interpret
information for decision making.
B. It requires search engine software and a word processing system to function.
C. It cannot function without an efficient transaction processing system and a learning
management system.
D. It is designed exclusively to handle information from internal sources.
_____ influences refer to the design of an organizational environment and how they
affect the purchasing process.
A. Cultural
B. Purchase-type
C. Behavioral
D. Structural
Marketing decision support systems are designed to handle information from both
internal and external sources. Internal information is particularly important for:
A. recognizing market responses to changes in technology.
B. understanding the changes in the environment that could influence marketing
C. shedding light on the changes in global economies and societies.
D. investigating the efficiency and effectiveness of various marketing strategies.
Backward integration is typically evident when a:
A. manufacturer purchases wholesalers.
B. wholesaler purchases channel members above it.
C. producer purchases distributors below it.
D. manufacturer holds ownership of retailers.
Pricing a product at the average price charged by the industry is called _____ and is
popular for homogeneous products.
A. sealed-bid pricing
B. bundle pricing
C. odd-even pricing
D. going-rate pricing
"Only 50 and not more" is the tagline ValueFood Inc. uses to market its latest range of
snacks. All snacks offered by this company are of a count of 50 calories as opposed to
its competitor's high-calorie foods. In this case, ValueFood is marketing its product
A. packaging
B. pricing
C. feature
D. design
In a _____, one person is responsible for overseeing an entire product line with all of
the functional areas of marketing such as research, advertising, sales promotion, sales,
and product planning.
A. brand-manager system
B. marketing-manager system
C. functional departments system
D. product-management system
Some nations establish limits on the amount of earned and invested funds that can be
withdrawn from it. These exchange controls are usually established by nations that:
A. have a high trade-surplus.
B. are a part of larger trade agreements.
C. are experiencing balance-of-payment problems.
D. have an open economy.
For a high-involvement product purchase, consumers are likely to:
A. possess low awareness of product features.
B. obtain a high degree of disengagement.
C. develop a high degree of product knowledge.
D. receive low level of reference group influence.
Which of the following statements about product involvement is true?
A. Product knowledge is unrelated to product involvement.
B. The level of product involvement with a product requiring routine decision is same
as that of a product requiring extensive decision making.
C. Product involvement is independent of the group, marketing, and situational
influences operating upon a potential consumer.
D. A consumer's level of product involvement will determine how quickly a purchase is
Why is it inadvisable for a follower to attempt to directly position its product against
the industry leader?
A. Competing with market leaders can be costly and not often successful.
B. A follower's product usually dominates in sales and in the minds of customers.
C. It is difficult for followers to select segmentation strategies.
D. A follower can never compete with the industry leader in terms of product quality.
_____ manufacturers are most likely to use intensive distribution.
A. Personal computer
B. Laser printer
C. Home furnishings
D. Soda
Spark Inc., an online fashion brand, is scouting for locations to open its first
brick-and-mortar store in New York. It assigns researchers to various commercial
intersections in the city and asks them to make a brief study of the movement of people
around these intersections. The information gathered from this research will help Spark
pick the most viable location. This type of research is best classified as _____.
A. survey research
B. observational research
C. experimental research
D. focus group research
Identify the correct statement about culture in the context of consumer behavior.
A. Cultural antecedents affect everyday behavior and are determinant of certain aspects
of consumer behavior.
B. Absence of empirical evidence suggests that culture cannot predict consumer
C. Marketing managers should avoid adapting their marketing mix to cultural values as
they lead to biases.
D. Cultural values of a domestic market are bound to remain uniform in the global
market as well.
Garnet Inc. is a manufacturing firm that primarily uses surveys to understand customers'
attitudes, preferences, and benefits sought in a particular product category. Finally,
based on their responses, the firm groups them to form market segments. This implies
that Garnet Inc. uses a(n) _____ segmentation approach.
A. a priori
B. post hoc
C. unconventional
D. empirical
Which of the following statements about benchmarking is true?
A. It represents a strategy used to enter a new market.
B. It involves the creation of innovative products.
C. It increases delivery lead times.
D. It improves customer order-processing activities.
Which of the following statements is true of strategic planning in well-managed
A. Strategic planning is clearly a top management responsibility and does not require
the active participation of marketing managers.
B. Planning done in the functional areas of the organization should be independent of
the strategic plan.
C. There is no direct relationship between strategic planning and the planning done by
marketing team.
D. Marketing executives are involved in the strategic planning process as they
influence the process by providing important inputs.
An organization's mission, objectives, strategies, and portfolio plan are the four major
components of its _____.
A. marketing mix
B. cooperative environment
C. strategic plan
D. code of ethics