B. It will increase the significance of small national markets.
C. It will lead to decreased purchasing power.
D. It will increase import tariffs worldwide by at least 70 percent.
E. It will lead to an overall drop in international trade.
Answer:
Ralph Waite, a marketing manager at a video game console manufacturing firm, is
asked to review the marketing opportunities of his company in a foreign market. He is
aware that he can modify certain elements of the marketing environment to suit the
foreign market needs. He focuses his attention on the uncontrollable factors that might
affect their business prospects. Which of the following uncontrollable elements is most
likely to affect the company’s business prospects in the foreign market?
A. The pricing policies in the domestic market
B. The research methodologies used by his company
C. The promotional activities required to market the product
D. The level of technology in the targeted market
E. The product distribution channels adopted by his company
Answer: