Unlike syndicated data, the data from a packaged service will differ for each client.
In a table it would be wise to report survey data as accurately as possible; using three to
four decimal places is desirable.
Stepwise multiple regression is useful if a researcher has many dependent variables but
needs additional dependent variables in order to obtain a good predictive model.
In multiple regression analysis, we are trying to predict an independent variable using
more than two dependent variables.
There is only one use of test markets: to determine the sales potential for a new product
or service.
Which of the following is a general type of nonsampling error?
A) fieldworker error
B) clerical error
C) forecast error
D) continuity error
E) false positive error
Tommy Cole was reviewing a new employee’s work at MAXIM Research. Tommy had
several years of experience in research and was regarded as the company expert in
designing questionnaires. As Tommy read the questionnaire proposed by the new
employee, he found the following question, which had been drafted to measure the
occupational status of respondents:
Check one of the following categories which describes your occupational status.
___ Full-time employment
___ Full-time student
___ Part-time student
___ Unemployed
___ Retired
Which of the following best describes the appropriate action Tommy should take
regarding this question?
A) Approve it; this is a perfectly good question.
B) Approve it; but break “retired” into categories such as “retired military,” “retired
government employee,” and so on.
C) Disapprove it; the question is “leading” in that it assumes all occupations are either
full-time or part-time.
D) Disapprove it; the question is “loaded” in that it assumes everyone should either be
employed or a student.
E) Disapprove it; the question is “double-barreled” in that someone could be retired and
a full-time student.
Which of the following refers to the principles that determine how scientific
investigation tools are deployed and interpreted?
A) method
B) methodology
C) procedural detail
D) body
E) scientific reasoning
Visuals that translate numbers into visual displays so that relationships and trends
become comprehensible are referred to as:
A) tables.
B) charts.
C) diagrams.
D) figures.
E) pictures.
A ________ may distort data by multiplying the values by the width and the height.
A) pie chart
B) mislabeled scale
C) 3-D figure
D) truncated graph
E) flow diagram
A graph of the dependent variable in multiple regression analysis is referred to as:
A) confidence intervals.
B) multiple regression.
C) multiple scatter plots.
D) regression plane.
E) a multi-scatter plot.
Frequencies tables, part of cross-tabulation, contain raw data.
One disadvantage of mall-intercept interviewing is that:
A) mall-intercepts, because they require the cooperation of all stores in a mall, are
difficult to implement.
B) turnover rates are high.
C) mall shoppers may not be representative of the target market population.
D) interviewers in mall-intercept studies are often distracted by mall activities.
E) assault rates of interviewers can be high in some areas.
In the textbook you were given an example of running a chi-square test using SPSS.
The output shows a “Pearson Chi-Square” value of 23.272. This value alone means:
A) there is a significant difference.
B) there is no significant difference.
C) the difference is associative.
D) the difference must immediately be rounded up.
E) none of the above
Diane Dowdy is an assistant project director at ABC Research. Diane has completed
designing a questionnaire to be given to college students for a client and she is now in
the process of coding the questionnaire. Two of the questions are:
What is your classification? ___ Freshman ___ Sophomore ___ Junior ___ Senior
Which on-campus activities would you say are your ‘favorites?’ (Check all that apply)
___ Varsity sports ___ Greek life ___ Stand-up comedy ___ Campus concerts
How should Diane code the above two questions?
A) 0,1; 1-4
B) 1-4; and 0,1 for each activity
C) 1,2,3,4; and 1-4 for each activity
D) a,b,c,d; and v,g,s,c
E) None of the above, because coding should be done only AFTER data are collected.