Cash-to-cash cycle is also referred to as operating cycle.
The bank available balance and the bank ledger balance will always show the same
value.
Small businesses focus on effectiveness, whereas high-growth ventures focus on
efficiency.
Networking is a relatively low-cost, although time-intensive, method of recruiting.
Adding employees in a firm increases both the amount of work that can be done and the
demands on the owner.
Every business faces risks in the real world, so every business plan needs to spend some
time addressing them.
_____ strengthen the local economy by helping create jobs through the establishment of
successful small businesses.
A. Joint venture firms
B. Consultancies
C. Business incubators
D. Trade associations
John owns a small business that does computer servicing. Which of the following
would represent boundary as mentioned in the BRIE model in John’s computer
servicing business?
A. The employees that work under John
B. The office in which John works
C. The money earned by John from the business
D. The desire to expand the business to writing software
_____ measures the extent to which a business can meet its obligations for the long
haul.
A. Profitability ratio
B. Current ratio
C. Return on investment
D. Debt-to-equity ratio
Entrepreneurs who develop long-range plans for all aspects of the business are known
as _____.
A. critical-point planners
B. opportunistic planners
C. comprehensive planners
D. reactive planners
Which of the following terms refers to an estimation of what a price should be based on
information gathered by a customer from sources such as advice, advertisements, or
comparison shopping?
A. Mark-up price
B. Budget-based price
C. Augmented price
D. External reference price
Which of the following is a challenge of the resource maturity stage?
A. Developing the information, skills, and the routines to grow the business’s profits
B. Collecting profits in the form of money
C. Avoiding complacency
D. Avoiding adaptation by offering competitive products or services
Identify the managerial accounting technique which looks at the fixed and variable
costs of a business to arrive at a number of unit sales to maximize gains.
A. Cost-volume-profit analysis
B. Marginal revenue costs analysis
C. Break even analysis
D. Cash flow analysis
In _____, several different outlets such as a website, direct mail, and traditional
retailing are used to reach customers.
A. guerilla marketing
B. Internet marketing
C. multichannel marketing
D. direct sales
_____ ratios measure how productive a particular asset is in producing sales movement.
A. Current
B. Profitability
C. Activity
D. Leverage
Which of the following is a modern form of direct mail?
A. Catalogs and brochures
B. Direct faxing and e-mailing
C. Sales letters and mail orders
D. Postcards and leaflets
Which of the following is an example of long-term incentives to employees that help
retain valuable team members?
A. Perks
B. Stock options
C. Referral bonuses
D. Employee bonuses
Danielle, a graduate in fashion technology, always found it tough to find clothes for her
as she belonged to the category of plus-size. Hence, she launched her clothing brand
“Taurus Trends” that catered to the needs of plus-size and extremely tall women. Before
the launch of her store, Danielle decided to observe the shopping habits of plus-size
women and record how many left the stores without making a purchase because they
could not find the right fit. This would typically be a(n) _____ research.
A. secondary
B. ethnographic
C. focus group
D. survey
_____ ratios measure the relative risk that a business setback could cause bankruptcy.
A. Liquidity
B. Gross margin
C. Leverage
D. Profitability
A person who becomes an owner by inheriting or getting a stake in a family business is
known as a _____.
A. founder
B. franchisor
C. heir
D. serial entrepreneur
The single greatest hurdle to a successful start-up is obtaining and maintaining
sufficient cash to support both operations and growth. Which of the following is needed
by a successful start-up to overcome this hurdle?
A. Reserve price
B. High margins
C. Spin-off
D. Liquidation
Which of the following best exemplifies dichotomous questions?
A. “On a scale of 1 to 5, how would you rate this dining experience?”
B. “What did you dislike about your today’s dining experience?”
C. “Have you ever purchased a product online?”
D. “Which are your favorite restaurants in this city?”
The core product typically includes:
A. the basic description of what a company or a product does.
B. features of a product that differentiates it from competition.
C. what a product means to the customers.
D. value and cost benefits customers incur from a product.
Amounts and schedules for returns, stability of firm, funds use, and investment are most
likely to be the major business plan concerns for _____.
A. joint partner ventures
B. silent partners
C. government agencies
D. family and friend investors
Which of these is a disadvantage of a corporation?
A. It incurs relatively high incorporation fees and high taxes.
B. It requires its owners to have unlimited liability to the firm’s debt.
C. It is considered a separate, legal entity from its owner.
D. It is automatically terminated upon the death of its owner.
What is an entry wedge? Explain any five of the entry wedges.
What are the different steps involved in the process of personal selling?
What is the difference between critical-point planners and reactive planners?
Compare and contrast an imitative strategy with an incremental strategy.
Describe the different forms of personal gifts.