1) Chile decided to become only an associate member of Mercosur since full
membership would have required raising external tariffs.
2) Outsourcing means shifting undesirable jobs or work assignments to another
company to cut costs. When the outsourced work moves to another country, the terms
“global outsourcing” or “offshoring” are used.
3) The vast majority of India’s population comprises a “bullock cart” segment whose
households lack most comforts but typically own a television.
4) Groupon offers deal-of-the day to its loyal users and stimulates product trial by
nonusers.
5) Microsoft designed Bing, which provides a superior search experience for shopping,
travel, and health related searches.
6) Licensing is a potentially dangerous action: It may be instrumental in creating a
competitor.
7) Pareto’s Law suggests that 80% of a company’s revenues or profits are account for by
20% of a firm’s products or customers.
8) To fully exploit the Internets potential, company executives must be willing to
integrate interactive
media into their marketing mixes.
9) Levi’s non-U.S. sales represent about one-third of revenues but more than 50% of
profits.
10) The Harmonized Tariff System (HTS) is currently the dominant system for
determining tariffs.
11) In Japan, intimate scenes between men and women are in bad taste, and in Saudi
Arabia such ads are outlawed.