Alicia has been asked to approve a marketing campaign that, although it is not illegal,
promotes food products to children. She is concerned that the food products are not
particularly nutritious, although they are not as bad for children as some others sold by
competitors. By using the ethical decision-making metric, Alicia will
A. ignore the metric as unworkable, since the campaign might pass some of the tests
and fail others.
B. consider the profit potential first; then explore the vague tests in the metric.
C. not worry about the children; their parents are likely to make the buying decision,
and they should be able to decide for themselves.
D. evaluate the alternative using a series of questions.
E. consult the firm's code of ethics for guidance and leave personal ethical
considerations out of the decision-making process.
Which type of store is small and offers a limited merchandise assortment at very low
A. specialty stores
B. extreme value retailers