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Everyone benefits from forward buying because a substantial portion of retailers'
savings are passed on to consumers.
A rebate is the practice where manufacturers give cash discounts or reimbursements to
consumers who submit proofs of purchase.
The yellow pages is an advertising medium that consumers turn to when they are
seeking a product or service supplier and are prepared to make a purchase.
Attitudes are learned.
Estimates of click-through rates to banner ads average 25 percent.
Efficiency is a distinctive feature of direct mail.
Messages on Twitter are called tweets.
The major difference between websites and other alternative online ad formats is that
users seek out websites in a goal-oriented fashion.
The last step in the brand naming process is to register a trademark.
