Which of the following is an effective approach to prevent Chinese consumers from
creatively copying foreign intellectual property?
A. Boycotting all trade activities with China
B. Placing embargoes on trade with China
C. Charging what the market will bear
D. Disengaging local representation in sales
E. Pursuing dispute resolution at the World Court
Answer:
The success achieved by firms when they take their inventions to market is referred to
as _____.
A. conversion-ability
B. liquidation
C. formation-ability
D. homologation
E. consultation
Answer:
Alexia is geographically large and represents a sizable market for a wide range of
products. It has a strong growth rate and is considered as the regional economic driver.
Based on this information, Alexia can be classified as a _____.
A. grey market
B. big emerging market
C. two-sided market
D. frontier market
E. niche market
Answer:
This region in China is the political and R&D center of China. The 75-mile corridor in
this region hosts some 5,000 Chinese high-tech companies, and more than 1,000
international IT companies. Perhaps the key to this region is the quality of its higher
education. Identify the region in discussion.
A. The coastal Dalian city
B. The Pearl River Delta
C. The Yangtze River Delta
D. Beijing-Tianjin
E. Fujian
Answer:
James Bright’s company seeks markets all over the world and attempts to sell products
that are a result of planned production for markets in various countries. Which of the
following stages best characterizes the stage of international marketing involvement for
Mr. Bright’s company?
A. Infrequent foreign marketing
B. Domestic marketing
C. No direct foreign marketing
D. International marketing
E. Internal marketing
Answer:
“Slammer,” “Melissa,” and “Goner worm” are all examples of:
A. viruses damaging the Internet.
B. politically sensitive products.
C. third-world diseases.
D. hackers intent on attacking multinational businesses.
E. new video games espousing Internet crime.
Answer:
In knowledge-based services such as consulting, engineering, education, and
information technology, _____ are a key driver of success and failure.
A. income taxes
B. intellectual property issues
C. free trade zones (FTZs)
D. exchange rate regulations
E. tariffs on the import of goods
Answer:
A joint venture is different from a consortium in that a joint venture:
A. usually operates in a country in which the participants are already present.
B. typically involves a large number of participants.
C. restricts the right to hold an equity position by its major partners.
D. does not involve the creation of a separate legal entity.
E. is formed mainly for executing short-term projects.
Answer:
According to the text, today the real power of the Internet for international marketing
research is the:
A. reduction in the time required for completing primary research.
B. reduction in the cost of conducting primary research.
C. increase in the reliability of the surveys conducted using the Internet.
D. ability to overcome legal barriers to conducting primary research.
E. ability to easily access volumes of secondary data.
Answer:
Which of the following is true of state ownership?
A. Privatization of state-owned enterprises blocked the release of immediate capital to
invest in strategic areas.
B. State ownership is the most ideal engine for economic growth.
C. Privatization of state-owned enterprises continually drained the future national
resources.
D. State ownership has resulted in complicated and unpredictable regulatory
environments.
E. State ownership has consistently resulted in the inclusion of foreign and domestic
private ownership, and the formation of efficient public companies.
Answer:
This city has an advantage of being close to Hong Kong, an international service center.
As a manufacturing base for a wide range of industries, this city can use Hong Kong as
a trade platform to expand the global market. In addition, foreign enterprises can supply
industrial products to this city through Hong Kong. With their mainland experience,
international exposure, and business acumen, Hong Kong companies and personnel are
capable of helping foreign companies reduce their investment and management risks in
this city. Identify the city.
A. Shanghai
B. Zongshan
C. Taiwan
D. Beijing
E. Shenzhen
Answer:
_____ is often the approach of choice in markets with insufficient or underdeveloped
distribution systems.
A. Direct marketing
B. A big wholesale store
C. Internet selling
D. A discount house
E. Television advertising
Answer:
In the United States, ownership of intellectual property rights is established by “prior
use versus registration” which implies that to claim the ownership of a trademark, an
individual must:
A. be recognized by the United Nations trademark protection agency.
B. pay for the right to own a trademark.
C. establish first use of a trademark.
D. prove the ownership of a trademark in a court of law.
E. register a trademark only in his home country.
Answer:
In the context of rewards from work, Japanese and American salespersons are similar
barring one aspect which the Japanese rate as more important than their American
counterparts. Identify this aspect.
A. Job security
B. Promotion
C. Job satisfaction
D. Social recognition
E. Personal growth and development
Answer:
Which of the following is an important lesson with respect to negotiation?
A. Regional generalizations very often are not correct.
B. The Japanese tend to be in the middle of the scale on almost every dimension of
negotiation style.
C. The negotiation styles of the Koreans and Japanese are the same in every dimension.
D. On almost every dimension of negotiation style considered, the Americans are on or
near the end of the scale.
E. Asian negotiation styles tend to be collectively similar across all dimensions.
Answer:
E-commerce is more developed in _____ than the rest of the world, partly because of
the lower cost of access to the Internet than found elsewhere.
A. China
B. Brazil
C. Switzerland
D. South Africa
E. the United States
Answer:
The _____ method for estimating demand assumes that demand for a product develops
in much the same way in all countries, as comparable economic development occurs in
each country.
A. reference class forecasting
B. analogy
C. morphing
D. scenario building
E. triangulation
Answer:
Decentering is a hybrid of _____ translation.
A. parallel
B. simultaneous
C. linear
D. random
E. back
Answer:
Which of the following is NOT a factor that has contributed to the rapid economic
growth of NICs (newly industrialized countries)?
A. Political stability
B. Well-established economic and legal reforms
C. Decrease in labor population
D. Outward orientation
E. Entrepreneurship
Answer:
Briefly explain a strategic international alliance (SIA).
Answer:
The most effective way to control the influence of ethnocentrism and the SRC is to:
A. reduce interaction with culturally diverse audience.
B. design products and services in a traditional manner.
C. recognize their effects on our behavior.
D. learn at least two foreign languages to understand the cultural differences.
E. establish beneficial relations with the host country’s government.
Answer:
One of the reasons that channels of distribution often pose longevity problems is that
most middlemen _____.
A. do not maintain sufficient inventory to serve customers
B. lack product knowledge resulting in low sales volume
C. have little loyalty to their vendors
D. tend to slow down distribution to extract higher commissions
E. do not have sufficient knowledge of the target market
Answer:
In the context of designing compensation systems, the program element most often
determined at the global level is:
A. Program Design Principles.
B. Pay Mix.
C. Job Grades.
D. Formula Mechanics.
E. Performance Measures.
Answer:
Laws governing _____ offer the most striking differences between common-law and
code-law systems.
A. international trade
B. social welfare
C. homicide
D. intellectual property
E. domestic industry
Answer:
Which of the following is true of firms at the international marketing stage of marketing
involvement?
A. The primary focus of operations and production is to service domestic market needs.
B. As domestic demand increases and absorbs surpluses, foreign sales activity is
reduced or even withdrawn.
C. Profit expectations from foreign markets are seen primarily as a bonus in addition to
regular domestic profits.
D. Planning generally entails both marketing and production of goods outside the home
market.
E. The firms treat the world, including the home market, as one market.
Answer:
What goal did the G20 nations agree to in the April 2009 agreement that required them
to cede some sovereignty?
A. Including all G20 nations in the Security Council
B. Raising oil prices
C. Increasing infrastructure funding
D. Rejecting protectionism
E. Increasing aid to South Africa
Answer:
Bahamas is a member of _____.
A. CARICOM
B. NAFTA
C. CFTA
D. LAIA
E. Mercosur
Answer:
Which of the following types of samples is most likely to be used by researchers when
detailed and accurate information is not available for a sample universe?
A. A simple random sample
B. A stratified random sample
C. A convenience sample
D. A multi-stage sample
E. A probability sample
Answer:
Mark Bressler is having great difficulties with his company’s advertising in Japan. As a
representative of Jerry Motors, he believes that it is all right to use American campaigns
in the Japanese market. He is surprised to learn that a slogan “Body by Arnold” (the
company that makes external structures for Jerry Motors) loosely translated in Japanese
means “Corpse by Arnold.” Which of the following problems did Mr. Bressler
experience with his company’s advertising in this scenario?
A. Improper syntax
B. Improper colloquialisms or slang
C. Improper grammar
D. Improper local language
E. Improper foreign language
Answer:
_____ at the southern tip of the Liaodong Peninsula in China is the focus of bi-national
relationships and has one of the world’s largest and most modern port facilities.
A. Dalian
B. Jilin
C. Heilongjiang
D. Guangdong
E. Hainan
Answer:
Under the antiboycott law, U.S. companies are forbidden to participate in any
unauthorized foreign boycott. Which of the following situations brought about the
antiboycott law in the U.S.?
A. The boycott of Cuba by the U.S.
B. The boycott of South Africa by the world community
C. The boycott of Israel by the Arab League
D. The boycott of China by the United States
E. The boycott of the U.S. by the U.S.S.R. (the wheat embargo)
Answer:
According to Everett Rogers, the goals of the diffusion researcher and the marketer are
to shorten the time lag between:
A. the dispatch of the product from the company and the time it takes to reach the
customer.
B. the time that a budget is constructed and the time needed for the funds to reach the
communication channels.
C. initial investment and the profits obtained from those investments.
D. introduction of an idea or product and its widespread adoption.
E. introduction of an idea or product and when revisions can be made.
Answer:
Which of the following is the main disadvantage of hiring local nationals in the sales
force?
A. Headquarters personnel tend to ignore the advice of local nationals.
B. Most local nationals are costly to maintain.
C. Poaching of experienced personnel by competitor companies increases.
D. Cultural differences lead to communication issues.
E. Lack of familiarity with distribution systems and referral networks plagues local
nationals.
Answer:
Which of the following represents a severe limitation of using the Internet for primary
research?
A. The data on the Internet are usually outdated.
B. The educational qualifications of the respondents of surveys on the Internet cannot
be identified accurately.
C. Secondary data cannot be accessed on the Internet for conducting research.
D. A sample universe composed solely of Internet respondents represents a potential
bias.
E. Using the Internet for primary research is the most expensive way of conducting
primary research.
Answer: