As cultural and political scenario varies so widely across nations, there is absolutely no
way to generalize tendencies for products to be politically sensitive.
Age and gender have been the most obvious international market segmentation
variables, particularly for Americans.
The global marketing concept views the marketplace as consisting of one primary
domestic market that is complimented by several smaller regional markets.
In the context of international business negotiations, the style of Israeli negotiators is
the most aggressive of all cultures.
The Council of ministers of the European Union can enact into law all proposals by
unanimous vote.
Back translation is a successive process of translation and retranslation of a
questionnaire, each time by a different translator.
Dutch management professor Geert Hofstede argues that culture provides a guide for
humans on how to think and behave.
By the year 1971, the United States was selling more to other countries than it bought
from them; that is, the United States had a favorable balance of trade.
According to the product component model, the instructions for using the product and
the warranty of the product are included under the packaging component.
Green marketing is the term frequently used to identify a marketer’s efforts to reduce its
dependency on U.S. dollars as the standard for international exchange.
The newness of a product or brand introduced can be an important competitive
advantage.
An advantage of a matrix organization structure in international business is that it
permits management to respond to the conflicts that arise among functional activity,
product, and geography.
The strength of a firm’s backing is the key to success for both women and men in
international business.
Martin is comparing the characteristics of his company’s water filters with those that are
already being marketed in the local market. He realizes that there is lot of scope for his
filters as they are functionally more advanced, have longer life, and also can be
marketed at a competitive price in these markets. The characteristic of his product that
will help in wide acceptance of his product is its _____.
A. trialability
B. compatibility
C. observability
D. relative advantage
E. complexity
Monarchy, like _____, is a form of government ruled by one.
A. aristocracy
B. dictatorship
C. democracy
D. monopoly
E. oligarchy
Which of the following modes of foreign market entry requires the most amount of
equity and therefore, creates the greatest risk?
A. Exporting
B. Joint venture
C. Contractual agreement
D. Strategic alliance
E. Direct foreign investment
The institutions of the European Union form a _____ pattern.
A. bilateral
B. unitary
C. federal
D. provincial
E. autonomous
Fiona asked her product manager for samples to give to potential consumers in Madrid,
her new European market. Fiona is trying to reduce the degree of economic and/or
social risk, or _____ associated with product use.
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability
Decentering is a hybrid of _____ translation.
A. parallel
B. simultaneous
C. linear
D. random
E. back
The training of foreign employees is likely to be most effective when:
A. a standard method is used to ensure uniformity.
B. it is tailored to the recipients’ ways of learning.
C. national differences are ignored during motivational sessions.
D. the superiority of their culture is emphasized over others.
E. it is different from the familiar ways of communication.
HT motors is introducing a new technology in its cars to improve the mileage of the
cars as well as to reduce carbon emissions. The company is also taking measures to
improve its production facilities in order to reduce its carbon footprint. These measures
employed by HT motors to meet the guidelines issued by the government shows that the
company is engaging in ________.
A. permission marketing
B. value-based marketing
C. green marketing
D. cause marketing
E. greenwashing
Which of the following strategies minimizes political risks for a multinational
corporation in situations in which the technology is unique and the risk is high?
A. Joint ventures
B. Licensing
C. Expanding the investment base
D. Planned domestication
E. Multi-facilities
In the context of designing compensation systems, the program element most often
determined at the global level is:
A. Program Design Principles
B. Pay Mix
C. Job Grades
D. Formula Mechanics
E. Performance Measures
In the context of international law, a _____ state is independent and free from all
external control.
A. bounded
B. sovereign
C. legal
D. liberal
E. neutral
Which of the following is true of the industrialized world’s population?
A. It is increasing at an unprecedented pace.
B. It is in decline and rapidly aging.
C. It mainly consists of young adults.
D. It is similar to the populations of developing countries.
E. It has remained constant for a long time.